HOW WE WORK
Google Ads Campaigns with blue media
A quick glimpse into what blue media offers as a Google Ads Expert:
The creation of an ad, including title and description, is more than just to get the attention of the user, because what good is an ad when you get lots of clicks, but don’t get the conversions you need. One of the main aspects for a Google Ad is the user expectation called UX. A good ad banner will fulfill the expectation of the user and therefore create more conversions.
Google Ads Remarketing
One of the most efficient ways to create conversions is Ads Remarketing: This technology allows you to follow your leads around the web and provide user-specific offers based on their behavior and search history.
- Target Audience & Keywords
Creating keywords to capture traffic from Google Search Engine Result pages is one aspect. But before setting up keywords and keyword groups through the Google Keyword Planner and Google Ad dashboard, thorough research about the target audience has to be conducted on different sources such as ESRI – the largest consumer database. Besides, your website analytics and CRM data will help even more to determine which keywords the campaign should also target. We categorize keywords in four different groups: Tier 1 (Highly Competitive Keywords with high Conversion Rates), Tier 2 (Highly Competitive Keywords with medium Conversion Rates), Tier 3 (Indirect/Opportunity Keywords with unexpected Conversion Rates), and GEO-based keywords.
- Landing Pages
Where do you lead your users when they click on a Google Ad? The page must be designed solely for each Ad campaign and should not be just a page with conversion buttons such as “sign up” from your web presence. The landing page follows the corporate message and design of the Ad banner and can only be used as a successful converting tool when certain Google Guidelines are followed.
- Analytics & Monitoring
Only a great analytics reports will provide lessons learned from which next Google Ads can benefit from. Key takeaways from past Ads campaigns are as important as the monitoring process of currently running campaigns.
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