Google Ads Agency in San Diego, CA

Dedicated Google Ads Specialists

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What You’ll Get When You Sign Up:

PPC Specialists With 15+ Years of PPC Strategy, Implementation & Data Analysis Experience.

SEO-Strategy

PPC Strategy and Setup

SEO Campaign Buildout

PPC Campaign Buildout

SEO Support

Ongoing PPC Support & Optimization

SEO Tracking & Reporting

PPC Tracking & Reporting

Blue Media: Paid Search Agency

About Blue Media

Blue media specializes in PPC  for small business owners, medium sized businesses and enterprise-level companies.

SEO/SEM can be a successful marketing channel for any business, large or small if you hire the right agency. We have built successful SEO/SEM campaigns for hundreds of companies.

The Founders

Dr. William Sen is the CEO and brings over 20 years of experience in providing SEO/SEM services. He’s also an Associate Professor at TH Cologne, Germany’s leading University of Applied Sciences, where he teaches SEO. In 2001, he developed the first set of SEO/SEM guidelines for Procter & Gamble and also launched Ford Motors’ first social media campaign.

Connor Bringas serves as the Shareholder and boasts 18 years of experience as an SEO/PPC expert. Over his career, he has consulted for Fortune 500 companies like Expedia, Microsoft, and Intuit. He oversees a team of SEO Managers and Specialists, builds strong client relationships, and crafts effective SEO campaigns.

Why Blue Media for Google Ads Management?

Experience

Our team has been providing PPC services for over 15 years.

Specialization

We specialize exclusively in SEO & PPC, dedicating all our resources and expertise to this singular focus.

Tailored

Our PPC strategy is specifically tailored to meet your unique needs, rather than following a rigid, pre-packaged process

Increase Visibility

Increase Your Visibility

We'll help grow your business by executing a custom PPC strategy based on in-depth research.

Reduce costs

Reduce your costs

Get more relevant traffic for a fraction of the cost. We'll help save you money. PPC can be one of the cheapest marketing channels for driving relevant traffic.

Increase Conversions

Increase your conversions

Our philosophy is that while rankings and traffic are important for PPC, the ultimate goal of PPC is to drive conversions and sales for your business.

Client Experience

Client Reviews

FAQ about Google Ads Campaigns

Our agency stands out with more advantageous pricing than many Google Ads agencies. We operate on a clear and straightforward pricing model based on your ad spend.

Here’s how it works: For ad spends that exceed $10,000 per month, our fee is set at 12%. This rate is competitively priced to ensure you get maximum value for your investment.

When your monthly ad spend surpasses $50,000, we further reduce our fee to 10%.

This tiered pricing structure is designed to accommodate and support your business’s growth, ensuring that our services are cost-effective at every level of your advertising journey.

Determining the right budget for Google Ads depends on several factors, including your industry, specific goals, and other variables.

For small businesses looking to achieve tangible results, a monthly budget ranging from $1,000 to $10,000 is generally advisable. This range is broad enough to accommodate different business sizes and objectives, allowing for flexibility and scalability.

However, the effectiveness of your ad spend can vary based on how well your campaigns are managed and optimized, so it’s not just about the amount spent but also about how effectively it’s utilized.

Our pricing structure specifically covers the management fee for our services and does not include the Google Ad Spend.

You maintain complete control over your ad budget, allowing you to decide the amount you want to allocate for Google Ads. This approach ensures transparency and gives you the flexibility to adjust your spending according to your business needs and goals.

The 90-day Proof of Concept is based on the understanding that it generally takes around 90 days for a campaign to stabilize and reveal its long-term performance capabilities. During this period, we invest considerable effort in crafting your campaign strategy.

The true potential of the campaign is realized only after we have had the opportunity to gather several weeks’ worth of data and apply necessary optimizations. This timeframe allows us to fine-tune the strategy based on real-world performance metrics, ensuring that the campaign is optimally positioned for sustained success.

Determining a good CPC is closely tied to the return on investment (ROI) it brings. This value varies significantly across different industries and is influenced by the potential returns. For instance, in industries like personal injury law, the CPC can sometimes exceed $40. While this may seem high, consider the potential returns; a single click in such cases can lead to a multi-million dollar injury case.

Therefore, a ‘good’ CPC should be evaluated in the context of the potential revenue it can generate rather than just the cost itself.

We generally request a 3-month trial period for our Google Ads campaigns. This duration is important to consider as it often takes up to 90 days for most campaigns to start showing significant performance or noticeable improvements. This trial period allows enough time for data accumulation, strategy refinement, and optimization, which are crucial for evaluating the true effectiveness of the campaign.

In order to begin building your Google Ads campaigns, we will need access to your Google Ads account, Google Tag Manager, and Google Analytics. If these accounts are not yet established, don’t worry – we can offer detailed instructions on how to set them up.

Additionally, we will guide you through the process of granting us the necessary authorization to access these accounts. This access is essential for us to effectively manage and optimize your campaigns.

Google Ads can be an extremely effective tool for small businesses, offering a strategic way to reach targeted audiences and drive conversions. This platform not only provides direct benefits like boosting company revenue but also contributes to long-term brand building and recognition. The ability of Google Ads to precisely target potential customers based on their search behavior and preferences makes it a valuable asset for small businesses seeking to establish a strong market presence and achieve sustainable growth.

To advertise on Google, the platform verifies that advertisers possess the necessary state, provincial, or country-level licenses. This verification is practical to ensure both business and owner or manager compliance. Furthermore, Google checks that all workers involved are appropriately licensed. For more detailed information, you can read further on Google’s Guidelines here.

The effectiveness of advertising on Google versus Facebook depends on factors like your industry, goals, and target audience. Typically, Google Ads are more suited for immediate sales, while Facebook Ads tend to excel in building brand awareness. However, this can vary by industry. For instance, e-commerce may see substantial sales through Facebook, while other industries might benefit more from Google Ads.

Hugo Boss Ford Fan Award Pricewaterhouse Coopers Inspire Energy Unique Solar
SUCCESS STORIES

Hugo Boss Fragrances

How Traffic Increased 3,000%

Given the task to increase sales during Christmas, blue media's team achieved an unbelievable growth of 3,000% plus in traffic in November and December for Hugo Boss.

SEE CASE STUDY

Ford Motor Company

First Social Media Campaign in the Automobile Industry

The Ford FanAward was the first successful Social Media Campaign in the German car industry, and it was launched by the blue media team

SEE CASE STUDY

Pricewaterhouse Coopers

Finding Future Trends for PwC

Pricewaterhouse Coopers had the most exceptional SEO request for the blue media team: Target decision makers only.

SEE CASE STUDY

Inspire Energy

Generating Leads Through SEO

Inspire was one of the Energy Companies that took advantage of the deregulated U.S. Energy market and needed help with SEO

HOW WE HELPED

Unique Solar

Website Development & Paid Search

We developed a website for Unique Solar after a Competitive Teardown, and launched a successful Paid Search Campaign

WHAT WE DID

Types of Google Ads We Manage

Experienced Google Ads professionals at your service

SEO Keyword Research
Search Ads

Google Search Ads appear at the top of Google search results when someone searches for a keyword related to your business. They can include a headline, a description, a clickable link to your website, as well as other assets. Our search ads are carefully crafted after discussing the benefits of your business, analyzing competitive ads, discussing/identifying your customer base and much more.

Remarketing

Google remarketing ads are a great way to advertise to those that are already familiar with your brand. Whether they already went to your website or opted-in to an email list, Google remarketing ads are the right way to go to get more conversions at a lower cost. Of course this helps keep your brand top of mind and can encourage people to return to your site and complete a purchase or take another desired action.

eCommerce SEO
Google Shopping Ads

Google Shopping ads, ideal for online businesses with physical products, offer a streamlined way for customers to compare prices, features, and reviews across different online stores. This tool enhances visibility, drives relevant traffic, and can significantly increase sales. It’s especially effective for targeting users ready to buy, as seen in searches like “shirts,” where your products are prominently displayed and easily accessible for purchase.

Google Display
Display Ads

Display ads on Google’s Display Network target specific demographics and interests across millions of websites. They use engaging imagery and text to reach over 85% of internet users, focusing on attracting clicks and conversions. Our PPC agency excels in creating these impactful ads.

Social Media
Social Ads

Our Paid Search Agency specializes in leveraging Facebook and Instagram ads, a still-effective marketing channel for numerous businesses. We aim to drive client conversions by targeting users through their behaviors, demographics, and more. With the appropriate use of messaging, imagery, and videos, Facebook and Instagram offer highly targeted marketing opportunities tailored to each business’s needs.

Local SEO Services

Google local service ads are a great way to advertise local businesses such as HVAC companies, law firms, plumbers, pest control companies, housekeeping companies, electricians, moving companies, and more. Local Service ads are based on a pay per lead model. Google records the phone calls that come in after you become a Google Guaranteed partner. These ads are designed for businesses with a physical location and can appear on Google Maps, local search results, and other Google properties.

The Benefits of a Google Ads Agency

Google Ads offer several benefits for businesses that want to reach their target audience and drive more traffic to their website. Some of the key benefits of Google Ads include

Targeting
Highly Targeted

Google Ads allow businesses to target specific audiences based on factors such as keywords, location, demographics, and interests, making it easier to reach the right people at the right time.

Flexibility
Flexible

Google Ads allows businesses to adjust their campaigns in real-time, change their budget, and test different ad formats to see what works best for their audience.

Measurable PPC Results​
Measurable Results

Google Ads provide detailed analytics that allow businesses to track their ad performance and see metrics such as clicks, impressions, conversions, and return on investment (ROI).

Cost Effective PPC
Cost-Effective
With Google Ads, businesses only pay when someone clicks on their ad, making it a cost-effective way to drive traffic to their website.
Quick Results

Unlike Search Engine Optimization (SEO), which can take months to see results, Google Ads can drive traffic to a website almost immediately.

Brand Awareness
Brand Awareness

Even if people don’t click on your ad, they still see your brand and become more aware of it, which can lead to future sales.

Google Ads Services with Blue Media​

Google Ads Services with Blue Media

Here’s a quick glimpse into what Blue Media offers as a Google Ads expert:

Creating an ad, complete with a title and description, involves more than just capturing user attention. After all, an ad that generates many clicks but fails to secure conversions isn’t effective. A key aspect of a Google Ad is meeting user expectations, often referred to as UX (User Experience). A well-crafted ad banner that aligns with the user’s expectations is more likely to drive conversions.

Target Audience & Keywords

Generating keywords to capture traffic from Google Search Engine Result Pages is one aspect. However, before establishing keywords and keyword groups via Google Keyword Planner and Google Ad Dashboard, in-depth research about the target audience is essential. This research involves using various sources, such as ESRI, the largest consumer database.

Additionally, insights from website analytics and CRM data are invaluable in determining which keywords to target. We categorize keywords into four groups: Tier 1 (Highly Competitive Keywords with high conversion rates), Tier 2 (Highly Competitive Keywords with medium conversion rates), Tier 3 (Indirect/Opportunity Keywords with unpredictable conversion rates), and GEO-based keywords.

Google Ads Targeting

Landing Pages

When users click on a Google Ad, they should be directed to a page specifically designed for that ad campaign, not just a general page with conversion buttons like “sign up”. The landing page must align with the corporate message and design of the Ad banner and can be an effective conversion tool only when certain Google Guidelines are followed.

Analytics & Monitoring

Great analytics reports provide valuable lessons from past Google Ads campaigns, which are as crucial as monitoring currently running campaigns. These insights are key to improving future Google Ads strategies.

Business Analytics
What Types of Businesses We Work With
Health Care Industry
SEO for the Health Care Industry
Doctors, Medical Professionals, Medical Offices, Urgent Care Centers
Law Firms
SEo for Law Firms
Specialized Law Firms such as for Personal Injury, Mediation Services, and more.
eCommerce Businesses
SEO for E-Commerce

Online shops and online services, where users make purchase on the website.

Dentists
SEO for Dentists
Doctors, Medical Professionals, Medical Offices, Urgent Care Centers
Movers
Doctors, Medical Professionals, Medical Offices, Urgent Care Centers
SaaS Companies
SEO for SaaS Companies
Doctors, Medical Professionals, Medical Offices, Urgent Care Centers
Location Based Businesses
Location Based SEO

Businesses with a store front such as gyms, stores, restaurants, event locations, and more.

Service Based Businesses
SEO for Service Based Companies

HVAC, Roofers, Pest Control, Landscapers, Painters, Therapists, House Keepers, and more.

Financial Institutions
SEO for Financial Organizations

Loan Companies and other forms of financial institutions for business and personal.

Education
SEO for the Education Industry

Universities, colleges, and schools domestic and international.

NGOs
SEO for NGOs

Non-Profit-Organizations that are not associated with any government.

Energy Business
SEO Services for Solar Panels

Solar Panel Companies, Gas and Electric Company in Deragulated Markets, and more.

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Our Headquarters

Blue Media Marketing, Inc.

Our headquarters is located in sunny San Diego, California, but we provide solutions all around the United States. We also have worked and have been working with international clients such as from China, Ireland, Australia, and Germany.
Cities Near San Diego, CACoronado, CA (2.44 mi)
Chula Vista, CA SEO (6.92 mi)Bonita, CA (8.35 mi)
La Mesa, CA SEO (8.80 mi)Imperial Beach, CA (9.56 mi)
El Cajon, CA SEO (12.77 mi)Santee, CA (13.79 mi)
Encinitas, CA SEO (23.43 mi) Escondido, CA SEO (28.19 mi) Carlsbad, CA SEO (32.45 mi)Vista, CA (33.76 mi)
Oceanside, CA SEO (35.47 mi)
Neighborhoods Near San Diego, CAGaslamp Quarter, San Diego, CA (0.34 mi)
Bankers Hill, San Diego, CA (1.02 mi)
Golden Hill, San Diego, CA (1.44 mi)
South Park, San Diego, CA (1.96 mi)
Barrio Logan, San Diego, CA (2.15 mi)
Hillcrest, San Diego, CA (2.20 mi)
Logan Heights, San Diego, CA (2.22 mi)
North Park, San Diego, CA (2.76 mi)
University Heights, San Diego, CA (2.96 mi)
Mission Valley, San Diego, CA (3.52 mi)
Normal Heights, San Diego, CA (3.90 mi)
Lincoln Park, San Diego, CA (4.35 mi)
Top Places Near San Diego, CASan Diego Zoo (1.51 mi)
Balboa Park, San Diego (1.59 mi)
Coronado Beach, San Diego (2.65 mi)
Old Town, San Diego (3.42 mi)
Ocean Beach, San Diego (5.48 mi)
Point Loma Beach, San Diego (5.78 mi)
Dog Beach, San Diego (5.89 mi)
South Mission Beach, San Diego (6.09 mi)
San Diego Bay National Wildlife Refuge (6.10 mi)
Mission Beach, San Diego (6.44 mi)
Bayside Park, Chula Vista (6.94 mi)
Pacific Beach, San Diego (7.36 mi)

Contact Us

Disclaimer: The “Results You Can Count On” section includes illustrative examples of potential outcomes. For an in-depth presentation featuring analytics and proven concepts from our actual clients, please contact us directly.

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