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Holistic SEO

Modern Approach to SEO in 2021

SURPASS THE SEO SPHERE

How Does Holistic SEO Work?

 

A holistic SEO model means that all SEO endeavors are not solely based on the basic principles of SEO, but rather they surpass the boundaries of On Page Optimization.

The common practices of SEO around 10 years ago were focusing mostly around On Page Optimization. Today’s SEO has to evolve, and approach their work from all marketing channels and be prepared to support them. Whether it’s email marketing, classic banner advertising, or social media engagement, today’s SEO has to integrate with all marketing channels. The reasons for this cohesiveness are: The main goal of SEO is to not only drive traffic but also fulfill the overall vision of the company. From a strategic standpoint, channels such as paid media are helper agents of the company’s overall strategy. This means that SEO is also a part of online marketing, thus a subdivision of the enterprise strategy. Therefore, driving traffic to a website alone cannot be the sole goal of SEO. It has to account for branding, image & reputation, sales, and even issue management.

How Does A Holistic Seo Model Translate Into Practical Implementation?

Driving traffic to a website doesn’t necessarily fulfil the needs of a company that has an SEO campaign running. One of the main aspects are conversions – thus SEO has to account for the user expectation and user experience of the website. This means that design, web development, and content recommendations have become an essential part of the SEO process as well as Call-to-Action placements throughout the website.


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