SEO Case Study:
Ford Motor Company
The First Social Media Campaign in the Automobile Industry
Ford Motor Company initiated an exceptionally successful viral marketing campaign in the automotive industry with the introduction of the Ford FanAward. This innovative strategy was initiated by Dr. William Sen, the founder of Blue Media.
First Social Media Campaign of Ford
Did you know? Blue Media is built on decades of experience. Dr. William Sen, founder of Blue Media, was an integral part of launching the first social media campaign ever in the history of the automobile industry.
Dr. Sen came up with the idea for the Ford FanAward, when SEO Research revealed some riveting results never seen before.
SEO Research Discovered Innovation
The Result
More than 100 forums alone engaged in the Social Media Campaign, tens of thousands of opinion leaders and Ford fans started discussing the Ford FanAward. Thanks to the Ford FanAward, the Ford website was able to create thousands of natural backlinks that increased the rankings of the website tremendously. On top of everything, Ford experienced an enormous increase in Brand Awareness, and boosted its reputation through the campaign.
Premier SEO Partner for Shark Tank's Company Picks
Blue Media is the SEO Agency for companies that have made their mark on ABC’s Shark Tank. Our mission is to boost the online success of these innovative Shark Tank selections, reflecting entrepreneurial spirit showcased on the show.
* Shark Shank is an ABC TV series with which Blue Media has no direct affiliation. However, we have provided SEO services to several companies that have pitched their business ideas on Shark Shank and have subsequently secured investments from one or more judges on the show. Our involvement with these companies has been strictly as an SEO or SEM service provider.
Results You Can Count On
Traffic and client engagement can surge by up to 257% within the initial three months based on our experience.
Up to 350% and more conversions are likely to happen with SEO measures applied on your website.
97% of our clients stay with us for more than 3 years on average, most of them for more than 8 years and longer.
Some of our SEO results
After 16 Months
Started in 1.5 years ago with 1,100 keywords, now our Client has 5,600 ranking keywords.
Traffic went from 0 to 78,000+ visits per month..
After 8 Months
Started 8 months ago with 4,800 ranking keywords, now have 27,000 keywords.
Traffic went from 0 to 650+ visits per day.
After 3 Months
Started in only 3 months ago with 500 ranking keywords, now have 4,700 keywords.
Traffic went from 6,000 to 14,000 visits per month.
Client Experience
How Does It Work?
Campaign Kick-Off
Once the contract is finalized, your dedicated SEO expert will handle your campaign.
We’ll swiftly set up an introduction call to delve into your goals.
This initial conversation is crucial for gathering the necessary details for your campaign’s launch, whether it’s gaining access to your current website or talking about website creation if you chose that option at checkout.
Strategic Onboarding
The early weeks play a pivotal role in determining the trajectory of your SEO campaign. Our devoted SEO experts will start by performing an in-depth keyword and competition research.
Using the findings from this analysis, we will outline an SEO strategy tailored for your website and goals.
Before presenting it to you for assessment and approval, this roadmap will be meticulously reviewed by another SEO strategist from Blue Media.
Execution
Right after our call, our SEO professionals will set in motion the strategic measures detailed in your roadmap.
As search engines recognize these fresh updates, you’ll likely notice a significant uptick in your website’s traffic and conversions, perhaps surpassing previous efforts.
It’s typically at this juncture that you as our Client truly grasp the profound effects of our masterfully executed SEO approach.
Data-Driven Refinement
As your campaign starts, we’ll keep a close eye on its performance to spot areas for improvement.
You’ll receive regular reports showing the progress we’re making and pointing out areas that could benefit from some changes.
These insights will help both of us understand where the campaign stands and where it could go, ensuring its success now and its potential for growth in the future.
Continuous SEO Campaign
The sustained success of an SEO campaign often hinges on “Content Freshness”—the regular updates added to your website.
These updates affect how often Google’s bots visit and review your site. We aim for a high frequency, indicating to Google that your site is always improving.
Regular and meaningful content is key here; the more often you update, the better chance your website has to increase its visibility and climb the rankings.
Frequently Asked Questions about SEO
At blue media, our pricing varies based on several factors such as the size of the website, your goals, scope of the project, and more. Our SEO campaigns start from $1,650/mo, however there are exceptions depending on your needs. We do have clients that pay as little as $500/mo. Feel free to contact us to discuss your needs and we can provide a formal quote.
Search Engine Optimization remains a vital business component as long as search engines play a central role in navigating the digital landscape. These search engines, such as Google, rely on SEO specialists to comply with their guidelines, ensuring websites are constructed in a manner that is easily crawlable and comprehensible.
In fact, Google goes a step further by offering certification programs to professionals outside their organization, educating them on effective website design aligned with Google’s standards. These guidelines are predominantly tailored for SEO experts, aiming to enhance user experience. Mastery in SEO and strict adherence to Google’s guidelines are key factors in achieving high search rankings. As of [year], a website’s visibility and significance are highly contingent on effective SEO implementation – without it, the likelihood of a website achieving visibility significantly diminished.
When selecting an SEO agency, it’s crucial to choose one that develops strategies tailored to the unique needs of each business.
This personalized approach is a hallmark of our service. Our proven track record is a testament to our expertise. We offer consistent engagement and transparency through weekly SEO updates and regular meetings to discuss strategy.
Additionally, we conduct monthly reviews to assess the impact of our SEO efforts, ensuring that each business we partner with experiences a positive and measurable difference.
SEO is not a one-time marketing endeavor; in fact, no marketing channel truly is. To witness tangible results, SEO demands ongoing effort and attention. Our approach ensures that we continuously find new SEO tasks to undertake, as there’s always room for expansion and improvement. By consistently enhancing and growing your website, we aim to capture a larger market share, ensuring that the potential for SEO-driven growth never diminishes. This continual process of optimization and expansion is key to maintaining and strengthening your online presence.
SEO Specialists With 20+ Years of SEO Strategy, Implementation & Data Analysis Experience.
SEO Strategy and Setup
- We Identify Growth Opportunities & Build Strategies Based on This
- Website Analysis Used to Build Strategy
- Competitor Analysis to Build Strategy
SEO Campaign Buildout
- SEO Content Strategy & Buildout
- SEO Roadmap Creation and Execution
- Site Structure Buildout
- Weekly SEO Optimizations
- Weekly/Bi-weekly Calls
- Quick Response Times
- Dedicated SEO Specialist
- SEO Conversion Tracking Setup
- Monthly SEO Reports
- On-Going Reporting of Progress
Types of SEO Services We Offer
Our goal is to leverage on page SEO to improve organic search presence. Our on-page SEO practices are far better than other SEO agencies due to our immense knowledge in different industries, in-depth research, and high quality implementation tactics.
Building a strong foundation is important for SEO. We do a full analysis of your website to fix any errors for better indexability, crawlability, and ultimately improve SEO rankings. Rankings, traffic and conversions can improve just from Technical SEO efforts.
Online shops and online services, where users make purchase on the website.
Businesses with a store front such as gyms, stores, restaurants, event locations, and more.
HVAC, Roofers, Pest Control, Landscapers, Painters, Therapists, House Keepers, and more.
Loan Companies and other forms of financial institutions for business and personal.
Universities, colleges, and schools domestic and international.
Non-Profit-Organizations that are not associated with any government.
Solar Panel Companies, Gas and Electric Company in Deragulated Markets, and more.
Why Blue Media?
Experience
Our team has been providing SEO services for over 20 years.
Specialization
We specialize exclusively in SEO, dedicating all our resources and expertise to this singular focus.
Tailored
Our SEO strategy is specifically tailored to meet your unique needs, rather than following a rigid, pre-packaged process
Increase Your Visibility
We'll help grow your business by executing a custom SEO strategy based on in-depth research.
Reduce your costs
Get more relevant traffic for a fraction of the cost. We'll help save you money. SEO is one of the cheapest marketing channels for driving relevant traffic.
Increase your conversions
Our philosophy is that while rankings and traffic are important for SEO, the ultimate goal of SEO is to drive conversions and sales for your business.
Meet The Founders
Dr. William Sen is the CEO and brings over 20 years of experience in providing SEO services. He’s also an Associate Professor at TH Cologne, Germany’s leading University of Applied Sciences, where he teaches SEO. In 2001, he developed the first set of SEO/SEM guidelines for Procter & Gamble and also launched Ford Motors’ first social media campaign.
Connor Bringas serves as the Shareholder and boasts 18 years of experience as an SEO/PPC expert. Over his career, he has consulted for Fortune 500 companies like Expedia, Microsoft, and Intuit. He oversees a team of SEO Managers and Specialists, builds strong client relationships, and crafts effective SEO campaigns.
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Our Headquarters
Blue Media Marketing, Inc.
Contact Us
blue media is an SEO Think Tank from San Diego, California and provides a holistic online marketing approach.
Blue Media Marketing, Inc.
5755 Oberlin Dr, San Diego, CA 92121
Disclaimer: The services described are provided by blue media marketing, Inc. (Blue Media), a registered company in California. The logos and brands featured under the “SEO Empowered Brands” section and showcased website examples may not necessarily represent our current active client roster as of 2025. The “Results You Can Count On” section includes illustrative examples of potential outcomes. For an in-depth presentation featuring analytics and proven concepts from our actual clients, please contact us directly. While the testimonials come from genuine Blue Media clients, they have been slightly modified to align with the DBA utilized on this page. Additionally, the images accompanying the testimonials are stock photos for a better visualization.
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