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CASE STUDY: SOCIAL MEDIA CAMPAIGN & SEO

Ford Motor Company

The First Social Media Campaign in the Automobile Industry

INNOVATIVE CAMPAIGNS

Breaking New Grounds With Social Media

 

Ford Motor Company launched one of the most successful viral marketing measures on the web in the automotive industry:
The Ford FanAward. Dr. William Sen (blue media’s founder) was the initiator.

OUR MAIN GOAL Increase Brand Awareness
by Utilizing the Community
Ford FanAward

Ford CaseGROUND BREAKING

First Social Media Campaign of Ford

 

Did you know? blue media is built on decades of experience. Dr. William Sen, founder of blue media, was an integral part of launching the first social media campaign ever in the history of the automobile industry. Dr. Sen came up with the idea for the Ford FanAward, when SEO and social media research revealed some riveting results never seen before.

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Ford Case StudyRESEARCH-DRIVEN

SEO Research Discovered Innovation

The results of the SEO report revealed that brand awareness and rankings were determined mostly by the largest automotive forums and therefore opinion leaders on the social web. The Social Media Campaign initiated by Dr. Sen was the logical step towards better SEO rankings. However, the campaign became much more than just an SEO effort.

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THE RESULT

10 Years of Social Media Success

 

More than 100 forums alone engaged in the Social Media Campaign, tens of thousands of opinion leaders and Ford fans started discussing the Ford FanAward. Thanks to the Ford FanAward, the Ford website was able to create thousands of natural backlinks that increased the rankings of the website tremendously. On top of everything, Ford experienced an enormous increase in Brand Awareness, and boosted its reputation through the campaign.

 

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