SEO Case Study:
Ford Motor Company

The First Social Media Campaign in the Automobile Industry

Ford FanAward
Breaking New Grounds With Social Media

Ford Motor Company initiated an exceptionally successful viral marketing campaign in the automotive industry with the introduction of the Ford FanAward. This innovative strategy was initiated by Dr. William Sen, the founder of Blue Media.

Our Main Goal
Increase Brand Awareness by Utilizing the Community
SEO Campaign with Ford

First Social Media Campaign of Ford

Did you know? Blue Media is built on decades of experience. Dr. William Sen, founder of Blue Media, was an integral part of launching the first social media campaign ever in the history of the automobile industry.

Dr. Sen came up with the idea for the Ford FanAward, when SEO Research revealed some riveting results never seen before.

SEO Case Study with Ford
SEO Case Study with Ford Motors

SEO Research Discovered Innovation

The results of the SEO report revealed that brand awareness and rankings were determined mostly by the largest automotive forums and therefore opinion leaders on the social web. The Social Media Campaign initiated by Dr. Sen was the logical step towards better SEO rankings. However, the campaign became much more than just an SEO effort.

The Result

More than 100 forums alone engaged in the Social Media Campaign, tens of thousands of opinion leaders and Ford fans started discussing the Ford FanAward. Thanks to the Ford FanAward, the Ford website was able to create thousands of natural backlinks that increased the rankings of the website tremendously. On top of everything, Ford experienced an enormous increase in Brand Awareness, and boosted its reputation through the campaign.

Blue Media Marketing, Inc.

Premier SEO Partner for Shark Tank's Company Picks

Blue Media is the SEO Agency for companies that have made their mark on ABC’s Shark Tank. Our mission is to boost the online success of these innovative Shark Tank selections, reflecting entrepreneurial spirit showcased on the show.

Shark Banner

* Shark Shank is an ABC TV series with which Blue Media has no direct affiliation. However, we have provided SEO services to several companies that have pitched their business ideas on Shark Shank and have subsequently secured investments from one or more judges on the show. Our involvement with these companies has been strictly as an SEO or SEM service provider.


Results You Can Count On

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Traffic and client engagement can surge by up to 257% within the initial three months based on our experience.

conversion rate
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Up to 350% and more conversions are likely to happen with SEO measures applied on your website.

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97% of our clients stay with us for more than 3 years on average, most of them for more than 8 years and longer.

Some of our SEO results

After 16 Months

Visits per MONTH
0 K+

Started in 1.5 years ago with 1,100 keywords, now our Client has 5,600 ranking keywords.

Traffic went from 0 to 78,000+ visits per month..

After 8 Months

Visits per Day
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Started 8 months ago with 4,800 ranking keywords, now have 27,000 keywords.

Traffic went from 0 to 650+ visits per day.

After 3 Months

Visits per Day
0 K+

Started in only 3 months ago with 500 ranking keywords, now have 4,700 keywords.

Traffic went from 6,000 to 14,000 visits per month.

Client Reviews

Client Experience

How Does It Work?

Frequently Asked Questions about SEO

At blue media, our pricing varies based on several factors such as the size of the website, your goals, scope of the project, and more. Our SEO campaigns start from $1,650/mo, however there are exceptions depending on your needs. We do have clients that pay as little as $500/mo. Feel free to contact us to discuss your needs and we can provide a formal quote.

How Much Does SEO Cost?

Search Engine Optimization remains a vital business component as long as search engines play a central role in navigating the digital landscape. These search engines, such as Google, rely on SEO specialists to comply with their guidelines, ensuring websites are constructed in a manner that is easily crawlable and comprehensible.

In fact, Google goes a step further by offering certification programs to professionals outside their organization, educating them on effective website design aligned with Google’s standards. These guidelines are predominantly tailored for SEO experts, aiming to enhance user experience. Mastery in SEO and strict adherence to Google’s guidelines are key factors in achieving high search rankings. As of [year], a website’s visibility and significance are highly contingent on effective SEO implementation – without it, the likelihood of a website achieving visibility significantly diminished.

Our primary objective is to elevate your website’s prominence in search engine results, but our services extend far beyond that. We specialize not only in enhancing visibility but also in attracting relevant, high-quality traffic that leads to tangible conversions. Furthermore, we focus on optimizing your current traffic, ensuring that every visitor has a higher potential to convert into a valuable customer. Our approach integrates both visibility enhancement and conversion optimization.

When selecting an SEO agency, it’s crucial to choose one that develops strategies tailored to the unique needs of each business.

This personalized approach is a hallmark of our service. Our proven track record is a testament to our expertise. We offer consistent engagement and transparency through weekly SEO updates and regular meetings to discuss strategy.

Additionally, we conduct monthly reviews to assess the impact of our SEO efforts, ensuring that each business we partner with experiences a positive and measurable difference. 

SEO is not a one-time marketing endeavor; in fact, no marketing channel truly is. To witness tangible results, SEO demands ongoing effort and attention. Our approach ensures that we continuously find new SEO tasks to undertake, as there’s always room for expansion and improvement. By consistently enhancing and growing your website, we aim to capture a larger market share, ensuring that the potential for SEO-driven growth never diminishes. This continual process of optimization and expansion is key to maintaining and strengthening your online presence.

What You’ll Get When You Sign Up:

SEO Specialists With 20+ Years of SEO Strategy, Implementation & Data Analysis Experience.


SEO Strategy and Setup

SEO Campaign Buildout

SEO Campaign Buildout

SEO Support
Ongoing SEO Support & Optimization
SEO Tracking & Reporting
SEO Tracking & Reporting

Types of SEO Services We Offer

We’ll help you grow your search rankings, traffic and ultimately sales/conversions
On Page Optimization
On-Page SEO Services
Our goal is to leverage on page SEO to improve organic search presence. Our on-page SEO practices are far better than other SEO agencies due to our immense knowledge in different industries, in-depth research, and high quality implementation tactics.
Local SEO Services
Are you a location based or service based business? Then local SEO is essential to growing your business online. We are experts in local SEO as well as GEO targeted SEO. We’ll improve your website for local searches as well as your Google My Business listing.
SEO Keyword Research
Keyword Research & Strategy
We have dedicated SEO specialists that work tirelessly on client accounts identifying optimal keyword targets for overall sales/conversion improvements and traffic growth. We’ll build keyword lists that are ideal to capture more market share for your business.
Technical SEO
Technical SEO Services

Building a strong foundation is important for SEO. We do a full analysis of your website to fix any errors for better indexability, crawlability, and ultimately improve SEO rankings. Rankings, traffic and conversions can improve just from Technical SEO efforts.

Franchise SEO
Franchise SEO Services
Are you a multi-location business? We know all about building franchise SEO strategies based on GEO targeting. In fact, we’ve worked on websites with 100,000+ pages built JUST to target different cities, neighborhoods and states around the U.S. – very few SEO agencies have this kind of enterprise SEO experience.
Shopify SEO
Most of our clients have websites built on Shopify. In fact, we even have clients from SharkTank with Shopify websites. We’ll build entire strategies around your e-commerce store to improve sales and market reach. In addition, we perform Shopify audits and have experience with Shopify paid advertising campaigns.
Content Writing SEO Services
Our team of writers have experience in many, many industries producing high-quality SEO friendly content for websites. They perform in-depth research on every topic to ensure the content ranks high and user engagement is high. Let us help improve your brand through content writing.
eCommerce SEO
Not only do we have experience growing ecommerce websites, but we also know what helps improve revenue on-page. We’re here to drive traffic and improve conversions through master dev lists and on-going ecommerce SEO implementation. We’ll work with your team or vendors to grow your online store.
White Label SEO
Grow your business by offering our SEO services under your brand. We work with many marketing agencies and other providers around the U.S. offering our top notch SEO services. We are open to many different arrangements such as managing the client completely, working with your company and more. Contact us to discuss.
What Types of Businesses We Work With
Health Care Industry
SEO for the Health Care Industry
Doctors, Medical Professionals, Medical Offices, Urgent Care Centers
Law Firms
SEo for Law Firms
Specialized Law Firms such as for Personal Injury, Mediation Services, and more.
eCommerce Businesses
SEO for E-Commerce

Online shops and online services, where users make purchase on the website.

SEO for Dentists
Doctors, Medical Professionals, Medical Offices, Urgent Care Centers
Doctors, Medical Professionals, Medical Offices, Urgent Care Centers
SaaS Companies
SEO for SaaS Companies
Doctors, Medical Professionals, Medical Offices, Urgent Care Centers
Location Based Businesses
Location Based SEO

Businesses with a store front such as gyms, stores, restaurants, event locations, and more.

Service Based Businesses
SEO for Service Based Companies

HVAC, Roofers, Pest Control, Landscapers, Painters, Therapists, House Keepers, and more.

Financial Institutions
SEO for Financial Organizations

Loan Companies and other forms of financial institutions for business and personal.

SEO for the Education Industry

Universities, colleges, and schools domestic and international.

SEO for NGOs

Non-Profit-Organizations that are not associated with any government.

Energy Business
SEO Services for Solar Panels

Solar Panel Companies, Gas and Electric Company in Deragulated Markets, and more.

Why Blue Media?


Our team has been providing SEO services for over 20 years.


We specialize exclusively in SEO, dedicating all our resources and expertise to this singular focus.


Our SEO strategy is specifically tailored to meet your unique needs, rather than following a rigid, pre-packaged process

Increase Visibility

Increase Your Visibility

We'll help grow your business by executing a custom SEO strategy based on in-depth research.

Reduce costs

Reduce your costs

Get more relevant traffic for a fraction of the cost. We'll help save you money. SEO is one of the cheapest marketing channels for driving relevant traffic.

Increase Conversions

Increase your conversions

Our philosophy is that while rankings and traffic are important for SEO, the ultimate goal of SEO is to drive conversions and sales for your business.

Meet The Founders

Dr. William Sen is the CEO and brings over 20 years of experience in providing SEO services. He’s also an Associate Professor at TH Cologne, Germany’s leading University of Applied Sciences, where he teaches SEO. In 2001, he developed the first set of SEO/SEM guidelines for Procter & Gamble and also launched Ford Motors’ first social media campaign.

Connor Bringas serves as the Shareholder and boasts 18 years of experience as an SEO/PPC expert. Over his career, he has consulted for Fortune 500 companies like Expedia, Microsoft, and Intuit. He oversees a team of SEO Managers and Specialists, builds strong client relationships, and crafts effective SEO campaigns.

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Our Headquarters

Blue Media Marketing, Inc.

Our headquarters is located in sunny San Diego, California, but we provide solutions all around the United States. We also have worked and have been working with international clients such as from China, Ireland, Australia, and Germany.

Contact Us

Disclaimer: The services described are provided by blue media marketing, Inc. (Blue Media), a registered company in California. The logos and brands featured under the “SEO Empowered Brands” section and showcased website examples may not necessarily represent our current active client roster as of 2024. The “Results You Can Count On” section includes illustrative examples of potential outcomes. For an in-depth presentation featuring analytics and proven concepts from our actual clients, please contact us directly. While the testimonials come from genuine Blue Media clients, they have been slightly modified to align with the DBA utilized on this page. Additionally, the images accompanying the testimonials are stock photos for a better visualization.

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