INNOVATIVE CAMPAIGNS
Breaking New Grounds With Social Media
Ford Motor Company launched one of the most successful viral marketing measures on the web in the automotive industry:
The Ford FanAward. Dr. William Sen (blue media’s founder) was the initiator.
by Utilizing the Community
GROUND BREAKING
First Social Media Campaign of Ford
Did you know? blue media is built on decades of experience. Dr. William Sen, founder of blue media, was an integral part of launching the first social media campaign ever in the history of the automobile industry. Dr. Sen came up with the idea for the Ford FanAward, when SEO and social media research revealed some riveting results never seen before.
RESEARCH-DRIVEN
SEO Research Discovered Innovation
The results of the SEO report revealed that brand awareness and rankings were determined mostly by the largest automotive forums and therefore opinion leaders on the social web. The Social Media Campaign initiated by Dr. Sen was the logical step towards better SEO rankings. However, the campaign became much more than just an SEO effort.
THE RESULT
10 Years of Social Media Success
More than 100 forums alone engaged in the Social Media Campaign, tens of thousands of opinion leaders and Ford fans started discussing the Ford FanAward. Thanks to the Ford FanAward, the Ford website was able to create thousands of natural backlinks that increased the rankings of the website tremendously. On top of everything, Ford experienced an enormous increase in Brand Awareness, and boosted its reputation through the campaign.
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