HOW WE WORK
SEO Services for the Solar Panel Industry
As of 2019, creating and driving traffic to a solar website is no longer of great importance. The task of an SEO campaign is primarily to drive qualitative leads to the website, i.e. users who have a priority one need for solar panels and are willing to fill out a form and contact the solar panel company. Thus, conversion is much more important than just traffic.
Requirements for Creating Leads for the Solar Panel Industry
Residential Solar Panels
In residential areas, homeowners interested in solar panels usually install solar panels onto their homes once in their lives. They typically visit an average of 10-15 solar vendor sites in their area and make 1-3 inquiries to different vendors who seem to be the most promising and trustworthy. In conclusion, home owners contact about 6 to 20 percent of the solar panel vendor websites they visit.
Commercial Solar Panels
The commercial sector works similarly, whereas it’s not necessarily the decision maker who conducts the first search on search engines, but somebody more low-level. You might end up talking to the decision maker, but it’s important to know that he or she may have already gotten a preselected list of potential solar panel providers. We know exactly how searches are being conducted and what criteria are being used to evaluate solar panel vendors in the commercial sector. We can make sure that your company is among the selected solar panel companies a decision maker receives to pick from.
Therefore, it is important to know which criteria on a page gives the users the confidence to see them as their potential solar panel company. Since we have been running SEO and PPC campaigns for the solar industry for many years, we will make sure that your company will be among the providers that receive such a request.
Successful SEO & PPC Strategies for Solar Installation Companies
With a strategically planned SEO and PPC campaign, our clients offering solar panels have increased their chances of getting high quality leads through their websites by more than 500%. We can usually see results in the first 4 weeks, and initial leads and requests are usually expected within 6 weeks.
Requirements for SEO and PPC campaigns in the solar industry
For solar panel providers, SEO and Paid Search pose special challenges in online marketing. If someone is interested in solar panels, they will need messages of confidence on the page to make a request to the solar energy company and feel that the company is trustworthy.
blue media specializes in building pages that result in higher conversion rates, meaning that the user fills out a form with their personal data so that the solar company can contact them.
Our SEO campaign includes:
- Competitor Research
To find out what elements competitors are utilizing to create user confidence and user trust.
- Creating Trust Elements
Based on competitor research, we will create custom elements on your page that reflect your value propositions and outperform the competition.
- Keyword optimization
To capture Tier 1 Leads we target only audiences that actually have an urgent demand to install solar panels.
- SEO/PPC Audits
SEO/PPC recommendations and designs tailored to the solar industry only.
- Residential & Commercial Solar Panels
Differentiated approach for residential and commercial leads.
- Local Search
Local SEO and PPC to accommodate Google’s local algorithm.
It becomes crystal clear from our service conduct that our SEO and PPC campaigns for the solar industry go beyond the classic mindset of SEO and PPC.
>> Read more about our success story with Unique Solar in San Diego
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blue media Marketing, Inc.
Our headquarters is located in sunny San Diego, California, but we serve businesses all around the United States.
We also have many international clients in Europe such as in Germany, the United Kingdom, and Ireland.
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