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Solar SEO & Paid Search Experience

Digital Marketing for Solar Power Companies

Solar SEO & Paid Search

blue media marketing

blue media is an expert when it comes to digital marketing for solar companies.

Our expertise is focusing on driving solar panel leads for our clients across the country.

We’ve worked with solar companies large and small over the years and every campaign has been tailored to each solar business’ specific needs.
We offer tailored solutions for the solar panel industry that are aligned to each solar business’ visions and strategies. blue media does not offer standardized packages and will always listen to you to understand your goals first before putting together a custom solar strategy for your business.
We use a scientific approach to provide results for the solar business: We do our research first in your target area, then we create an action plan for your solar business based competitors, and your custom objectives.

Google Certification Social Media Manager Certification Best SEO Company 2021 YouTube Partner ADA Compliant Website

Unique Solar

Unique Solar

Website Development & Paid Search

We developed a website for Unique Solar after a Competitive Teardown, and launched a successful Paid Search Campaign


blue media

What Makes Us Different

Blue media offers a tailored approach to each business. We don’t offer packaged marketing campaigns. We believe that every client has a different brand and needs a different strategy.



SEO Services for the Solar Panel Industry


As of 2023, creating and driving traffic to a solar website is no longer of great importance. The task of an SEO campaign is primarily to drive qualitative leads to the website, i.e. users who have a priority one need for solar panels and are willing to fill out a form and contact the solar panel company. Thus, conversion is much more important than just traffic.


5 of 5 stars rating

We've been working with blue media for years, and it’s been an amazing experience with results we never would have thought were possible.

Jurgen Schmerler – CEO of VerifiR (San Diego, CA)
5 of 5 stars rating

blue media has taught us the importance of Search Engine Optimization. In a matter of weeks, our website traffic more than doubled, (an increase of upwards of 190%) and a visible increase in the number of qualified leads received each week.

Amy Ryan – Wattics.com (Ireland)
5 of 5 stars rating

blue media has been great to work with since our humble beginnings a few years ago. We have been able to acquire new clients, and new leads coming to us every day.

Danielle Miano – Director of Business Friendships at The Point (San Diego, CA)
5 of 5 stars rating

I have had the pleasure of working with blue media for over 5 years. Their work is the best in the industry and I have recommended them to many other companies over the years and will continue to do so.

Paul Greenwood – CEO of GDS LINK International
5 of 5 stars rating

blue media has been great partners for me in 3 separate companies. Our rankings have significantly increased with highly converting keywords. On PPC they were able to outperform an existing campaign by over 30%. I can’t recommend blue media highly enough.

Scott Lascelles – CEO, MySMBScore
5 of 5 stars rating

As great as always, blue media is extremely helpful with our new brand on both SEO and SEM. With their effort, blue media helped bring a GREAT amount of revenue just within 2 months.

Jacob Xi – Co-founder, Sijohome.com
5 of 5 stars rating

blue media has provided us with critical insight into our business. Their guidance and expertise have been essential in taking our business to the next level. I highly recommend their services, they are top notch!

Larissa Ivanoff – General Manager, Kalish Institute
5 of 5 stars rating

blue media has developed the website from scratch and developed key sections for my business. Now we're getting more calls from potential clients. I'm very happy with everything so far and will keep doing business with blue media.

Dr. Jerry Blum – CEO, USA Reading Clinic
5 of 5 stars rating

Blue Media was exactly what Kickfurther was looking for. Our goals for SEO were to establish a presence online amongst our competitors, produce quality content, increase traffic to our website and build brand awareness. Blue Media has helped us improve our search engine rankings, drive customers to our website using industry relevant keywords and establish consistency with content production for our site. They've taken the time to understand our industry and helped us develop a strategy that has produced results.

Kaylyn Perry – Manager, Content & Social
5 of 5 stars rating

The Blue Media team are SEO experts extraordinaire. Their approach is strategic, robust, and thoughtful and they are a true pleasure to work with. They took our SEO strategy and execution to a completely new level and their results speak for themselves – enthusiastically recommend!

Shoshana Glickman – VP of Marketing & Communications
5 of 5 stars rating

In a short period of time Blue Media has redesigned re-optimized our website. We have seen a significant increase in site visits and clicks, are excited to continue to see how our business grows with their expertise.

Russell Bryant – Founder/ CEO


Requirements for Creating Leads for the Solar Panel Industry

Solar Panel SEO

Residential Solar Panels

In residential areas, homeowners interested in solar panels usually install solar panels onto their homes once in their lives. They typically visit an average of 10-15 solar vendor sites in their area and make 1-3 inquiries to different vendors who seem to be the most promising and trustworthy. In conclusion, home owners contact about 6 to 20 percent of the solar panel vendor websites they visit.

Commercial Solar Panels

The commercial sector works similarly, whereas it’s not necessarily the decision maker who conducts the first search on search engines, but somebody more low-level. You might end up talking to the decision maker, but it’s important to know that he or she may have already gotten a preselected list of potential solar panel providers. We know exactly how searches are being conducted and what criteria are being used to evaluate solar panel vendors in the commercial sector. We can make sure that your company is among the selected solar panel companies a decision maker receives to pick from.

Therefore, it is important to know which criteria on a page gives the users the confidence to see them as their potential solar panel company. Since we have been running SEO and PPC campaigns for the solar industry for many years, we will make sure that your company will be among the providers that receive such a request.

Successful SEO & PPC Strategies for Solar Installation Companies

SEO/PPC Solar IndustryWith a strategically planned SEO and PPC campaign, our clients offering solar panels have increased their chances of getting high quality leads through their websites by more than 500%. We can usually see results in the first 4 weeks, and initial leads and requests are usually expected within 6 weeks.

Requirements for SEO and PPC campaigns in the solar industry

For solar panel providers, SEO and Paid Search pose special challenges in online marketing. If someone is interested in solar panels, they will need messages of confidence on the page to make a request to the solar energy company and feel that the company is trustworthy.

blue media specializes in building pages that result in higher conversion rates, meaning that the user fills out a form with their personal data so that the solar company can contact them.

Our SEO campaign includes:

  • Competitor Research
    To find out what elements competitors are utilizing to create user confidence and user trust.
  • Creating Trust Elements
    Based on competitor research, we will create custom elements on your page that reflect your value propositions and outperform the competition.
  • Keyword optimization
    To capture Tier 1 Leads we target only audiences that actually have an urgent demand to install solar panels.
  • SEO/PPC Audits
    SEO/PPC recommendations and designs tailored to the solar industry only.
  • Residential & Commercial Solar Panels
    Differentiated approach for residential and commercial leads.
  • Local Search
    Local SEO and PPC to accommodate Google’s local algorithm.

It becomes crystal clear from our service conduct that our SEO and PPC campaigns for the solar industry go beyond the classic mindset of SEO and PPC.

>> Read more about our success story with Unique Solar in San Diego

Contact us today and get a free consultation.


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blue media Marketing, Inc.

Our headquarters is located in sunny San Diego, California, but we provide solutions all around the United States.

We also have worked and have been working with international clients such as from China, Ireland, Australia, and Germany.


Oberlin Drive San Diego

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