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SEO Strategy
by Dr. William Sen | CEO and founder of blue media

SEO Strategy: What Every Manager Should Know

How to Create the Perfect SEO Marketing Strategy

It is important for SEO managers to have a formidable SEO Strategy to help stay on top of their campaigns or else projects don’t gain traction.

An SEO manager can set monthly or quarterly SEO Strategy Ideas for the company neatly entered into a spreadsheet. Organic SEO Strategy sounds simple but it involves the amalgamation of various tips and tricks to get your website up in the search engine rankings through a concerted effort by SEO experts and the company’s stakeholders. 

Difference between SEO Strategy and SEO Tactics

Tactics and strategy are not  interchangeable terms, and many SEO campaigns confuse SEO strategy with tactics. It’s an honest mistake by managers usually in a quandary about SEO strategy.

Typically, the SEO strategy is a long-term plan and more importantly works towards a specific goal. This can include a general idea of what needs to be done, without specific tasks to action on yet.

Tactics on the other hand are decisions to steer a specific campaign, for instance, getting your site ranking closer to the top in the eyes of Bing or Google. Tactics are action items like image optimization, backlink building or Meta Description optimization.

An SEO Strategy defines, describes, and presents the overall goal of a campaign while tactics are ways and methods of running campaigns. The strategic picture influences the specific tactics that you use.

Role of the SEO Strategy

Ideally, every campaign marketing and digital marketing effort ought to be in line with the goals and visions of the company. When a company sets its digital marketing goals, SEO strategies are necessary to reach those goals.

However, marketing campaigns are more thorough and practical. A digital campaign sets the bar high to tap into the trends by telling engaging stories and using various themes to capture the imagination of the audience.

Therefore, the company can integrate the SEO strategy when they launch a new product in the market with all channels working together holistically as part of the larger company goal or objective.

The objective may be to disseminate the information as much as possible and increase site visits.

Requirements for an SEO Strategy

Components of an SEO Strategy

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CATEGORIES Search Engine Optimization
About the Author
ABOUT THE AUTHOR Dr. William Sen CEO and founder of blue media

William Sen has been an SEO since 2001 and is a Software Engineer since 1996, and has been working as an Associate Professor in Germany for the University of Dusseldorf and Cologne. He has been involved in developing custom SEO tools, large website and software projects. William has a PhD in Information Sciences and has worked for brands such as Expedia, Pricewaterhouse Coopers, Bayer, Ford, T-Mobile and many more. He is the founder of blue media.

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