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Marketing for Software Companies

Saas SEO & Paid Search Services

SEO Agency For SaaS

blue media marketing

blue media’s team has a vast experience for developing SEO and PPC campaigns such as Google Ads for of SaaS & Software companies. Our team worked for large SaaS campaigns and small software businesses for many years.
We’ve worked with SaaS companies large and small over the years and every campaign has been tailored to each company’s specific needs. Our expertise is in driving leads for software companies globally and across the United States. We specialize in GEO targeted SaaS campaigns tailored to targeting specific areas of the U.S. We understand the SaaS space and what is needed to create a successful software marketing campaign.
We offer tailored solutions that are aligned to each SaaS & Software industry’s business visions and strategies. blue media does not offer standardized packages and will always listen to you to understand your goals first before putting together a custom software campaign strategy for your business.
We use a scientific approach to provide results in the SaaS industry: We do our research first, then we create an action plan for your campaign based on the industry, software competitors, and your custom goals and objectives.
Google Certification Social Media Manager Certification Best SEO Company 2021 YouTube Partner ADA Compliant Website
5 of 5 stars rating

We've been working with blue media for years, and it’s been an amazing experience with results we never would have thought were possible.

Jurgen Schmerler - CEO of VerifiR (San Diego, CA)
5 of 5 stars rating

blue media has taught us the importance of Search Engine Optimization. In a matter of weeks, our website traffic more than doubled, (an increase of upwards of 190%) and a visible increase in the number of qualified leads received each week.

Amy Ryan - Wattics.com (Ireland)
5 of 5 stars rating

blue media has been great to work with since our humble beginnings a few years ago. We have been able to acquire new clients, and new leads coming to us every day.

Danielle Miano - Director of Business Friendships at The Point (San Diego, CA)
5 of 5 stars rating

I have had the pleasure of working with blue media for over 5 years. Their work is the best in the industry and I have recommended them to many other companies over the years and will continue to do so.

Paul Greenwood - CEO of GDS LINK International
5 of 5 stars rating

blue media has been great partners for me in 3 separate companies. Our rankings have significantly increased with highly converting keywords. On PPC they were able to outperform an existing campaign by over 30%. I can’t recommend blue media highly enough.

Scott Lascelles - CEO, PrimeRates
5 of 5 stars rating

As great as always, blue media is extremely helpful with our new brand on both SEO and SEM. With their effort, blue media helped bring a GREAT amount of revenue just within 2 months.

Jacob Xi - Co-founder, Sijohome.com
5 of 5 stars rating

blue media has provided us with critical insight into our business. Their guidance and expertise have been essential in taking our business to the next level. I highly recommend their services, they are top notch!

Larissa Ivanoff - General Manager, Kalish Institute
5 of 5 stars rating

blue media has developed the website from scratch and developed key sections for my business. Now we're getting more calls from potential clients. I'm very happy with everything so far and will keep doing business with blue media.

Dr. Jerry Blum - CEO, USA Reading Clinic
Hugo Boss Ford Fan Award Pricewaterhouse Coopers Inspire Energy Unique Solar
SUCCESS STORIES

Hugo Boss Fragrances

How Traffic Increased 3,000%

Given the task to increase sales during Christmas, blue media's team achieved an unbelievable growth of 3,000% plus in traffic in November and December for Hugo Boss.

SEE CASE STUDY

Ford Motor Company

First Social Media Campaign in the Automobile Industry

The Ford FanAward was the first successful Social Media Campaign in the German car industry, and it was launched by the blue media team

SEE CASE STUDY

Pricewaterhouse Coopers

Finding Future Trends for PwC

Pricewaterhouse Coopers had the most exceptional SEO request for the blue media team: Target decision makers only.

SEE CASE STUDY

Inspire Energy

Generating Leads Through SEO

Inspire was one of the Energy Companies that took advantage of the deregulated U.S. Energy market and needed help with SEO

HOW WE HELPED

Unique Solar

Website Development & Paid Search

We developed a website for Unique Solar after a Competitive Teardown, and launched a successful Paid Search Campaign

WHAT WE DID
blue media

What Makes Us Different

Blue media offers a tailored approach to each business. We don't offer packaged marketing campaigns. We believe that every client has a different brand and needs a different strategy.

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HOW WE WORK

The SaaS & Software SEO and PPC Experience

 

Software distribution is one of the most challenging endeavors in online marketing, for both B2B and B2C. The main problem is not the quality of the software, nor the demand but its visibility and easiness to find on the web.

When it comes to software distribution, the incredible power of SEM/SEO is often underrated.

In this article, we would like to present one of our most successful campaigns on performing SEO for a business software company.

How to become Market Leader in Software in 3 Years

Software Company

blue media’s history goes back to the year 2015, where the company named Infospeed was founded by Dr. William Sen. Only later he would inherit his knowledge to blue media marketing, Inc which possesses the full spectrum of his vast knowledge in creating marketing campaigns for the SaaS industry.  He developed his own SaaS social listening tool. At that time, no one would know who or what social listening was. Only 3 years later, after an immense SEO effort, infospeed became one of the top 5 market leaders for social listening in Europe and was amongst the best-known tools in the market. The company  immediately understood the power of SEO and a short time later started to spend an estimated 90% of their marketing budget solely for SEO. Here is our story:

SEO Success: What we did

Under the supervision of Dr. Sen (founder of blue media), than 800 pages were created on the SaaS offering website for topics such as Social Media Monitoring and Social Listening. The topics covered everything about social listening: Social Media KPIs, Blog Monitoring, Social Media Engagement, Topic Detection, Social Media Data Warehouse, Social Listening Process, and much more.

The massive high quality content for the SaaS website, ranked it number one for thousands of topics and keywords on search engine result pages (SERP). Every time someone was looking for topics around social listening, they would see the content of the website. After a short amount of time, almost everybody in the industry knew the brand name because of the heigh visibility on the web.

This way, Infospeed, was able to be a part of the biggest pitches available. And with a strong sales team, the company Infospeed was able to get the attention of clients such as Bayer, T-Mobile, Hasbro, Tabasco, 3M, and many more. All thanks to SEO.

How to Even Fight Salesforce with SEO

The rankings and positions were so high that even Salesforce did not seem to be a match for them. Infospeed back then had less than 50 employees at that time when Salesforce entered the same market as a competitor with their tool called Radion6. However, the website’s rankings and visibility on the web were already around approximately 60%, while the rest of the competition captured ca. 40%. Salesforce eventually couldn’t keep up with the search engine race and was not able to get enough visibility on the web to get attention, our esimation later revealed.

But that wasn’t enough for us!

How to Reuse Great Content

In Phase 2, the the SEO team repurposed many of their already written articles, rewrote them with other experts, and helped them to get published on popular online blogs and magazines. Not only high-quality and natural backlinks were created this way, but the message was now available on several other reputable resources.

That was great, but the SEO team wanted to dominate. So, we they went a step further!

How to Dominate the Software Market

In Phase 3, the SEO team took another step. Infospeed had now grown to be one of the largest knowledge resources in social listening. Eventually, the SEO team suggested launching its own magazine. A short time later, the first Social Media Magazine was published, which was initially composed of editors of the Infospeed’s workforce and the SEO team.

The magazine became so successful that it could easily cover the costs of printing and content production. The magazine’s high reputation allowed high-level executives, as well as university professors and research organizations, to write and provide content for it.

Ultimately, the immense number of quality articles, it looked like it catapulted the SaaS website to be the undisputed SEO champion in its space.

At that time, no matter who was looking or searching for social media monitoring or social listening – it was impossible to miss the name of the software website.

Social Listening Today

Finally, the rapid rise led to the company’s successful M&A. One of the largest market leaders took over the customers, the business, and also the SEO content. The SEO campaign became part of the new marketing department and was still led by Dr. William Sen until 2016, and eventually Dr. Sen founded blue media. This campaign was one of the most successful SEO campaigns ever created by one of our blue media team members.

SEO for Software Companies

Not only we know a lot about the software industry and SEO. blue media even has its own proprietary SEO tool that can be utilized for the software industry.

If your product is based on SaaS or any other software, and you want to become our next success story, find out what we can do for you.


OUR HEADQUARTERS

blue media Marketing, Inc.

Our headquarters is located in sunny San Diego, California, but we provide solutions all around the United States.

We also have worked and have been working with international clients such as from China, Ireland, Australia, and Germany.

LEARN MORE ABOUT US

Oberlin Drive San Diego

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