blue media has over 11 years of SaaS & Software SEO experience. We've worked for large SaaS companies and small software businesses for many years. We've worked with SaaS companies large and small over the years and every campaign has been tailored to each company's specific needs. Our expertise is in driving leads for software companies across the United States. We specialize in GEO targeted SaaS campaigns tailored to targeting specific areas of the U.S. Some of our software clients have been with us since the beginning. We are a SaaS SEO marketing company for software companies large and small. We understand the SaaS space and what is needed to create a successful software marketing campaign. We offer tailored solutions that are aligned to each moving business' visions and strategies. blue media does not offer standardized packages and will always listen to you to understand your goals first before putting together a custom moving strategy for your business. We use a scientific approach to provide results: We do our research first, then we create an action plan for your campaign based on the industry, competitors, and your custom goals and objectives. We've been working with blue media for years, and it’s been an amazing experience with results we never would have thought were possible. blue media has taught us the importance of Search Engine Optimization. In a matter of weeks, our website traffic more than doubled, (an increase of upwards of 190%) and a visible increase in the number of qualified leads received each week. blue media has been great to work with since our humble beginnings a few years ago. We have been able to acquire new clients, and new leads coming to us every day. I have had the pleasure of working with blue media for over 5 years. There work is the best in the industry and I have recommended them to many other companies over the years and will continue to do so. blue media has been great partners for me in 3 separate companies. Our rankings have significantly increased with highly converting keywords. On PPC they were able to outperform an existing campaign by over 30%. I can’t recommend blue media highly enough. As great as always, blue media is extremely helpful with our new brand on both SEO and SEM. With their effort, blue media helped bring a GREAT amount of revenue just within 2 months. blue media has provided us with critical insight into our business. Their guidance and expertise have been essential in taking our business to the next level. I highly recommend their services, they are top notch! blue media has developed the website from scratch and developed key sections for my business. Now we're getting more calls from potential clients. I'm very happy with everything so far and will keep doing business with blue media.blue media marketing
What Makes Us Different
Blue media offers a tailored approach to each business. We don't offer packaged marketing campaigns. We believe that every client has a different brand and needs a different strategy.
Targeted Results
We care about your business and only focus on the results of the campaign. We are always asking ourselves how we can improve.
ROI Focused
Sure we generated traffic to your website but what was the result? We only measure our success on the success of your business.
Tailored Approach
Every client is different and has different goals. We make sure we're always ahead of the curve, creating innovative and highly-performing campaigns.
High-Touch Consulting
We're here for you every step of the way. The blue media team manages each campaign with honesty and integrity. We make sure you know what we're working on and how the campaign is performing over time.
HOW WE WORK
More Than 11 Years of SaaS & Software SEO Experience
Software distribution is one of the most challenging endeavors in online marketing, for both B2B and B2C. The main problem is not the quality of the software, nor the demand but its visibility and easiness to find on the web.
When it comes to software distribution, the incredible power of SEM/SEO is often underrated.
In this article, we would like to present one of our most successful campaigns on performing SEO for a business software company.
How to become Market Leader in Software in 3 Years
blue media’s team started an SEO campaign in 2009 with the company Infospeed, a SaaS developer for social listening tools. At that time, no one would know who or what Infospeed was. Only 3 years later, after an immense SEO effort, our client became the market leader for social listening and was amongst the best-known tools in the market. Our client immediately understood the power of SEO and a short time later started to spend 90% of their marketing budget solely for SEO. Here is our story::
SEO Success: What we did
Having enough time and budget for SEO, blue media created more than 800 pages on our client’s website for topics such as Social Media Monitoring and Social Listening. Our topics covered everything about social listening: Social Media KPIs, Blog Monitoring, Social Media Engagement, Topic Detection, Social Media Data Warehouse, Social Listening Process, and much more.
The massive high quality content made our client’s website the number one result for thousands of topics and keywords on search engine result pages (SERP). Every time someone was looking for topics around social listening, they would see the content of our client. After only 12 months, everybody knew the brand name of our client just because of their high visibility on the web.
This way, Infospeed, was able to be a part of the biggest pitches available. And with a strong sales team, they gained clients such as Bayer, T-Mobile, Hasbro, Tabasco, 3M, and many more. All thanks to SEO.
How our Client Fought Salesforce with SEO
The rankings and positions of our client, Infospeed, were so high that even Salesforce wasn’t a match for them. Our client had less than 50 employees at that time when Salesforce entered the same market as a competitor with their tool called Radion6. However, our client’s website rankings and visibility on the web were already around 60%, while the rest of the competition captured 40%. Salesforce eventually couldn’t keep up with the search engine race and was not able to get enough visibility on the web to get attention.
But that wasn’t enough for us!
How to Reuse Great Content
In Phase 2, the blue media SEO team repurposed many of their already written articles, rewrote them with other experts, and helped them to get published on popular online blogs and magazines. Not only were high-quality and natural backlinks created this way, but our client’s message was now available on several other reputable resources.
That was great, but we wanted to dominate. So, we went a step further!
How to Dominate the Software Market
In Phase 3, blue media took another step. Our client had now grown to be one of the largest knowledge resources in social listening. Eventually, the blue media team suggested launching its own magazine. A short time later, the first Social Media Magazine was published, which was initially composed of editors of our client’s workforce and the blue media team. The magazine became so successful that it could easily cover the costs of printing and content production. The magazine’s high reputation allowed high-level executives, as well as university professors and research organizations, to write and provide content for it. Ultimately, the immense number of quality articles catapulted our client’s website to be the undisputed SEO champion in its space. No other competitor was able to get that many rankings and that much visibility in such a short timeframe. In the end, no matter who was looking or searching for social media monitoring or social listening – it was impossible to miss the name of our client.
Social Listening Today
Finally, our client’s rapid rise led to the company’s successful M&A. One of the largest market leaders took over the customers, the business, and also the SEO content. The SEO campaign became part of the new marketing department and was led by the blue media team until 2016. This campaign was one of the most successful SEO campaigns ever created by the blue media team.
SEO for Software Companies
Not only did we learn a lot about the software industry and SEO during those years, blue media’s team was able to develop a series of proprietary SEO tools just for the software space.
If your product is based on SaaS or any other software, and you want to become our next success story, find out what we can do for you.
Tell us more about your business and we'll tell you how we can help!
GET IN TOUCH!blue media Marketing, Inc.
Our headquarters is located in sunny San Diego, California, but we serve businesses all around the United States.
We also have many international clients in Europe such as in Germany, the United Kingdom, and Ireland.
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