DENTAL SEO EXPERTS
More Than 15 Years of Dental SEO Experience
At blue media Marketing, our team has been providing SEO and PPC/AdWords services to dentists for more than 15 years. SEO services in the dental sector are known as “Dental SEO” as they follow different disciplines. Even though Dental SEO is a part of HealthCare SEO, it needs specific requirements tailored to Dentists and their target audience.
One of the main aspects of Dental SEO is the way users need to be converted. Below are some examples that make Dental SEO special:
SEO Keyword Research for Dentists
Depending on the services provided by the Dentist or Dental Practice, some keywords seem to be very obvious for usage in an SEO campaign. However, using the most common keywords for specific dental services can also be counterproductive. Since the competition in certain areas can be very high, SEO specialists with years of experience in the dental industry tend to use keywords with less competition, but high demand. Finding these kinds of specific keywords can be a great challenge. Once researched and identified, SEO specialists with the necessary research experience in the dental industry can utilize more elaborate Dental SEO keywords in order to rank a Dental Office’s website higher than the competition.
Conversions in the Dental Industry
One of the most disregarded tasks in Dental SEO is conversion optimization. While many SEOs tend to bring traffic by creating interesting articles on the Dental Office’s website, the most important goal of an SEO campaign is often disregarded:
Conversion is the key to success, not traffic.
How can the website capture the user in a way where they decide to contact the dental office by calling or filling out a form?
The reasons for the user to contact the dental practice need to be provided by the SEO specialist with experience in the dental industry. The challenge is the creation and placement of effective Call-to-Action Elements on certain pages of the website. An SEO expert with elaborate experience in Dental SEO knows how to motivate potential patients to contact the dentist’s office by placing the right Elements in the right place inside the content created solely for this purpose, and with knowledge of SEO marketing psychology.
Local SEO for Dental Offices
More than in any other industry, the dental business is dependent on Local SEO. However, Local SEO is one of the most niche and complicated products in the SEO space, meaning that only a few SEO agencies are specialized in this area. That’s why most dental offices are prone to commit to Local Dentist Listing Website Portals rather than performing SEO since they can’t find a suitable SEO company with the necessary Local SEO power.
Secrets About Dental SEO – Did You Know?
If a patient seeks dental services in the area, they will be flooded with dental listings by third-party providers. This is due to the great marketing efforts of these listing companies that usually charge you for your dental office’s website entry on a monthly basis. These listings which list standardized information among other competitors can’t be compared to what your website can provide in regards of trust — the one element every patient needs before they commit to a dental treatment. Besides, these listings are competing with your own website. The more you commit to these listings, the lower your website’s ranking will be.
blue media’s Dental SEO Specialization
blue media’s SEO program is specialized to capture potential clients for Dental Practices and Dental Clinics specialized in these dental areas:
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