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Secret Behind Facebook Ad Campaigns
The ad banner fulfills more than just getting the attention of the user, because what good is an ad banner when lots of people click on it but you don’t get the conversions you need. One of the main aspects is user expectation. A good ad banner will fulfill the expectation and therefore create more conversions.
- Facebook Re-Marketing
One of the most efficient ways to create conversions is through Facebook remarketing: This technology allows us to follow your leads around the web and provide offers based on their behavior and search history.
- Target Audience
Setting up a target audience goes beyond what Facebook offers. Before setting up the target audience through the Facebook Ad application, thorough research about the target audience has to be conducted on different sources such as ESRI, the largest consumer database. Besides, the website analytics and CRM data will help even more to determine which groups the campaign should target.
- Landing Page
Where do you lead your users when they click on an ad? The page must be designed solely for each Ad campaign and should not be just a page with conversion buttons such as “sign up” from your existing website. The landing page follows the corporate message and design of the ad banner and text itself and can only be used as a successful converting tool when certain guidelines are followed.
- Analytics & Monitoring
Only a great analytics report will provide lessons learned from which the next Facebook Ad campaign can benefit from. Key Takeaways from past Ad Campaigns are as important as the monitoring process of currently running ads.
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