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As of 2021, more than 95% of internet users conduct their first search to find a local doctor or practitioner online.
The result pages that are shown on search engines such as Google are considered local searches. That means, based on the user’s location, Google knows exactly which medical offices and doctors to show to the user.
These results are being dominated by websites that are search engine optimized, i.e., websites that perform Search Engine Optimization (SEO). Without proper SEO, it’s very unlikely to almost impossible that your medical office or hospital will be found on Google.
Most of the websites that are SEO optimized are review websites of practitioners. However, the reviews are not controlled by the doctors or practitioners themselves, and also these review websites do not necessarily represent the practitioner’s real reputation, corporate identity, or design. For every business, including healthcare, it’s essential that when a user is looking for a specific type of healthcare, the practitioner’s website appears at the top of Google and not some third-party review websites. And that’s why it’s recommended to perform SEO on your website if you want to be on top of the result pages the user sees.
blue media is specialized in providing SEO, Web Development, and Paid Search for Hospitals, Healthcare, and Medical Offices around the United States. As we have been in this space for more than 15 years, we already know how the customer journey progresses: the user finds a result page on Google, visits a website, reads and related to the message, and then decides whether or not to contact the medical office.
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