INNOVATIVE SEO CAMPAIGNS WITH BLUE MEDIA
Finding Future Trends for PwC
PricewaterhouseCoopers is one of the largest professional service firms in the world needing to target decision makers through SEO. Not an everyday SEO requirement you come by as an SEO agency.
How Would You Target Decision Makers?
So, you want to target the most powerful people in the world with SEO?
Thorough research conducted by the blue media team revealed that decision makers were searching for topics that were not necessarily trending at the moment, but could be defined as ‘future trends’.
The next step in the SEO campaign was to identify future trends and create content around them.
SEO Research At Its Best
In order to find ‘future trends’ blue media used one of the most powerful Social Listening Tools available to not only find trending topics, but also identify the most discussed topics in the press.
Afterwards we created trending graphs that showed which topics were increasing and which were declining naturally over time. As a result we were able to identify the most important future topics that decision makers were influenced by and growing in popularity.
The Power of Scientific Research
Years later, the PwC campaign has proved to be one of the most successful campaigns blue media’s team has conducted — because only then were we able to show that all the topics we had identified were indeed now highly trending topics. Although at the time when we conducted the research, only a few people knew about these topics: the decision makers in large corporations.
Curious what those topics were? We’ll give you a hint: Things that fundamentally determine our lives today.
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