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SEO Magazine by blue media

SEO Articles & Knowledge

May 2023

CATEGORIES Conversion Optimization Search Engine Marketing Search Engine Optimization Social Media Marketing Software Development Web Development
How Long Does it Take for an SEO Campaign to See Positive Effects?

Discover how long it takes to see positive results from an SEO campaign: Learn the factors that affect the speed of SEO.

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How Long Does it Take for an SEO Campaign to See Positive Effects?
Why Germans Don't Like WPEngine Why Germans Don't Like WPEngine

In Europe and Germany, WPEngine is considered non-compliant with GDPR. Is this assessment justified, and which alternatives are available?

 Pros and Cons of Using ChatGPT and AI Content for SEO Pros and Cons of Using ChatGPT and AI Content for SEO

Learn how to create standout SEO-friendly content with ChatGPT while navigating its limitations, based on Google's guidelines and best practices.

 YouTube SEO: The Ultimate Guideline YouTube SEO: The Ultimate Guideline

YouTube SEO Guideline: Learn how to increase subscribers and views for your YouTube videos and channel
Top Reasons why ChatGPT won't replace Search Engines, yet Top Reasons why ChatGPT won't replace Search Engines, yet

AI will change our future. It will be used for many things, and will become a part of our everyday life. Will it also replace Google?

 SEO & Social Media Marketing SEO & Social Media Marketing

Can Social Media Marketing be a part of SEO and vice versa? We put together the most important research items from an SEO perspective.

 Keyword to Avoid Keyword to Avoid

Here at blue media marketing, we strongly recommend to avoid the following keyword regarding your campaigns for SEO purposes.
Why Backlinks Can Cause Google Penalties Why Backlinks Can Cause Google Penalties

How you should perform backlinking in 2023, and what you should avoid at all times!

 Why You Shold Not Use Image Sliders Why You Shold Not Use Image Sliders

Image Sliders can be quite hurtful for your SEO and the overall user experience. Read why Image Sliders are extinct as of 2023

 Importance of GEO Location SEO Importance of GEO Location SEO

Learn how to use GEO Intelligence and create stunning GEO Location Pages.
Top Black Hat SEO Techniques 2023 Top Black Hat SEO Techniques 2023

Find out how you can easily you can manipulate the Google algorithm (tested in 2023).

 Pausing SEO/PPC Can Hurt Your Performance Pausing SEO/PPC Can Hurt Your Performance

Difficult times call for cost cuts, for example pausing an SEO or PPC campaign. What really happens to your performance when you pause SEO/PPC campaigns?

 Emails Are Going To Spam: The Solution Emails Are Going To Spam: The Solution

All of a sudden, your e-mails start going to your spam folder again, even though nothing changed. Why is that? We have worked out an easy solution for you.
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SEO in 2023

In the early days of SEO traffic was one of the most important KPIs. Optimization was mostly reduced to simple things such as optimizing Meta Description, Title Tags, H1s and H2s. Savvy SEOs would also go into content production and even implementing GEO based search was common such as creating content for specific locations. However, the success of an SEO campaign was mostly solely based on the traffic. Today, an SEO also must consider the conversion of a website. The question is, what good is traffic if it doesn’t convert?

Therefore, Conversion Optimization became extremely important for SEOs – this means that every SEO campaign nowadays has to consider CTA elements on every page. Even when providing content, today’s SEO has to come up with several recommendations regarding CTAs such as “Buy”-Buttons, “Recent” and “Popular Blog Post”. And when it comes to the overall look & feel of a website, an SEO most come up with design recommendations that will most likely convert. That’s why wireframing and even designing of a page or even the whole website is one of the assets of SEO.

This is where an SEO also has to understand the costs involved when recommending design changes and actually not only becomes a Web Developer, but also a cost optimizer when recommending development changes. One other skills that is often needed from SEOs working especially for bigger brands is an understanding for information technologies overall such as software development.

Lots of processes taking place during the efforts of driving conversions on a website that can lead to new widgets to engage the user. Elements such as price calculators and comparison tools are not considered web development, but more likely to be software development. Usually when the client understands the need of such software elements on a website, the overall vision of that element has to be designed. But when it comes to the part where it has to be coded, SEOs should have the ability to even provide technical specification documents which will tell the developer the user story and how the widget will exactly behave.

Another column of SEO is Social Media Marketing, where Social ROI and Social Optimization take a significant role. As lots of traffic nowadays is taking place outside the website, Social Media can become one of the most important conversion drivers of the business. Many opportunities would be lost if SEO were to focus solely on the website and ignore what is happening outside the property. Questions such as “How is the audience being addressed on the facebook page?” and “How can we get more subscribers on our YouTube channel” are just a few questions out of hundreds.

Long story short, today’s SEO has to accommodate for Web Development, Conversion Optimization, Software Development, and Social Media Marketing.

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