Google Ads Agency

Our agency stands out with more advantageous pricing than many Google Ads agencies. We operate on a clear and straightforward pricing model based on your ad spend.

Here’s how it works: For ad spends that exceed $10,000 per month, our fee is set at 12%. This rate is competitively priced to ensure you get maximum value for your investment.

When your monthly ad spend surpasses $50,000, we further reduce our fee to 10%.

This tiered pricing structure is designed to accommodate and support your business’s growth, ensuring that our services are cost-effective at every level of your advertising journey.

Determining the right budget for Google Ads depends on several factors, including your industry, specific goals, and other variables.

For small businesses looking to achieve tangible results, a monthly budget ranging from $1,000 to $10,000 is generally advisable. This range is broad enough to accommodate different business sizes and objectives, allowing for flexibility and scalability.

However, the effectiveness of your ad spend can vary based on how well your campaigns are managed and optimized, so it’s not just about the amount spent but also about how effectively it’s utilized.

Our pricing structure specifically covers the management fee for our services and does not include the Google Ad Spend.

You maintain complete control over your ad budget, allowing you to decide the amount you want to allocate for Google Ads. This approach ensures transparency and gives you the flexibility to adjust your spending according to your business needs and goals.

The 90-day Proof of Concept is based on the understanding that it generally takes around 90 days for a campaign to stabilize and reveal its long-term performance capabilities. During this period, we invest considerable effort in crafting your campaign strategy.

The true potential of the campaign is realized only after we have had the opportunity to gather several weeks’ worth of data and apply necessary optimizations. This timeframe allows us to fine-tune the strategy based on real-world performance metrics, ensuring that the campaign is optimally positioned for sustained success.

Determining a good CPC is closely tied to the return on investment (ROI) it brings. This value varies significantly across different industries and is influenced by the potential returns. For instance, in industries like personal injury law, the CPC can sometimes exceed $40. While this may seem high, consider the potential returns; a single click in such cases can lead to a multi-million dollar injury case.

Therefore, a ‘good’ CPC should be evaluated in the context of the potential revenue it can generate rather than just the cost itself.

We generally request a 3-month trial period for our Google Ads campaigns. This duration is important to consider as it often takes up to 90 days for most campaigns to start showing significant performance or noticeable improvements. This trial period allows enough time for data accumulation, strategy refinement, and optimization, which are crucial for evaluating the true effectiveness of the campaign.

In order to begin building your Google Ads campaigns, we will need access to your Google Ads account, Google Tag Manager, and Google Analytics. If these accounts are not yet established, don’t worry – we can offer detailed instructions on how to set them up.

Additionally, we will guide you through the process of granting us the necessary authorization to access these accounts. This access is essential for us to effectively manage and optimize your campaigns.

Google Ads can be an extremely effective tool for small businesses, offering a strategic way to reach targeted audiences and drive conversions. This platform not only provides direct benefits like boosting company revenue but also contributes to long-term brand building and recognition. The ability of Google Ads to precisely target potential customers based on their search behavior and preferences makes it a valuable asset for small businesses seeking to establish a strong market presence and achieve sustainable growth.

To advertise on Google, the platform verifies that advertisers possess the necessary state, provincial, or country-level licenses. This verification is practical to ensure both business and owner or manager compliance. Furthermore, Google checks that all workers involved are appropriately licensed. For more detailed information, you can read further on Google’s Guidelines here.

The effectiveness of advertising on Google versus Facebook depends on factors like your industry, goals, and target audience. Typically, Google Ads are more suited for immediate sales, while Facebook Ads tend to excel in building brand awareness. However, this can vary by industry. For instance, e-commerce may see substantial sales through Facebook, while other industries might benefit more from Google Ads.