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Best Google AdWords

Google Marketing

Your Google AdWords Specialist in San Diego, California

A quick glimpse into what BLUE MEDIA offers as an AdWords Specialist:

The creation of an ad including title and description is more than just to get the attention of the user, because what good is an ad when you get lots of clicks, but you don’t get the conversions you need. One of the main aspects for a Google Ad is the user expectation called UX. A good ad banner will fulfill the expectation of the user and therefore will create more conversions.

Re-Marketing

One of the most efficient ways to create conversions is AdWords Remarketing: This technology allows you to follow your leads around the web and provide user-specific offers based on their behavior and search history.

Target Audience & Keywords

Creating keywords to capture traffic from the Google Search Engine Result pages is one aspect. But before setting up keywords and keyword groups through the Google Keyword Planner and AdWords dashboard, a thorough research about the target audience has to be conducted on different sources such as ESRI – the largest consumer database. Besides, the your website analytics and CRM data will help even more to determine which keywords the campaign should also target – we categorize keywords in three different groups: Tier 1 (High Competitive Keywords with high Conversion Rates), Tier 2 (High Competitive Keywords with medium Conversion Rates), Tier 3(Indirect/Opportunity Keywords with unexpected Conversion Rates), and GEO-based keywords.

Landing Page / Squeeze Page/ Lead Page

Where do you lead your users, when they click on the Google Ad? The page must be designed solely for each AdWords campaign and should not be just a page with conversion buttons such as “sign up” from your web presence. The landing page follows the corporate message and design of the AdWords banner and and can only be used as a successful converting tool when certain Google Guidelines are followed.

Analytics & Monitoring

Only a great analytics reports will provide lessons learned from which next AdWords can benefit from. Key takeaways from past AdWords campaigns are as important as the monitoring process of currently running AdWords campaigns.