SEO for Lawyers and Law Firms

We are specialized SEO Experts in the Legal Industry


Questions? Contact Us!

We Focus Our SEO on the Legal Industry

Our specialization enables us to understand the unique needs of the legal field, offering you the advantage of working with dedicated SEO experts.

SEO for Lawyers

Results You Can Count On

0 %

Traffic and client engagement can surge by up to 257% within the initial three months based on our experience.

0 %
conversion rate

Up to 350% and more conversions are likely to happen with SEO measures applied on your website.

0 %

97% of our clients stay with us for more than 3 years on average, most of them for more than 8 years and longer.

Some of our SEO results

After 16 Months

0 K+
Visits per MONTH

Started in 1.5 years ago with 1,100 keywords, now our Client has 5,600 ranking keywords.

Traffic went from 0 to 78,000+ visits per month..

After 8 Months

0 +
Visits per Day

Started 8 months ago with 4,800 ranking keywords, now have 27,000 keywords.

Traffic went from 0 to 650+ visits per day.

After 3 Months

0 K+
Visits per Day

Started in only 3 months ago with 500 ranking keywords, now have 4,700 keywords.

Traffic went from 6,000 to 14,000 visits per month.

Enhance your Search Engine Presence and draw Substantial Traffic to your website with our Legal SEO Specialists. By utilizing trusted methods, we transform visitors to clients on your website.

How Does It Work?

What You’ll Get When You Sign Up:

SEO Specialists With 20+ Years of SEO Strategy, Implementation & Data Analysis Experience.


SEO Strategy and Setup

SEO Campaign Buildout

SEO Campaign Buildout

SEO Support
Ongoing SEO Support & Optimization
SEO Tracking & Reporting
SEO Tracking & Reporting

Why Blue Media?


Our team has been providing SEO services for over 20 years.


We specialize exclusively in SEO, dedicating all our resources and expertise to this singular focus.


Our SEO strategy is specifically tailored to meet your unique needs, rather than following a rigid, pre-packaged process

Increase Visibility

Increase Your Visibility

We'll help grow your business by executing a custom SEO strategy based on in-depth research.

Reduce costs

Reduce your costs

Get more relevant traffic for a fraction of the cost. We'll help save you money. SEO is one of the cheapest marketing channels for driving relevant traffic.

Increase Conversions

Increase your conversions

Our philosophy is that while rankings and traffic are important for SEO, the ultimate goal of SEO is to drive conversions and sales for your business.

Law Firm Website

SEO & PPC Campaigns for the Legal Industry

Our team specializes in crafting SEO and PPC campaigns for lawyers and law firms. Understanding the essential elements for a successful SEO campaign in the legal industry is crucial.

A key component is the website structure of a law firm. It’s vital for a lawyer’s website to clearly present their service areas and specialties, enabling Google to rank these pages highly in its search results. Simply listing services on the homepage or a separate page is insufficient.

SEO for lawyers demands a unique website architecture, where each service is detailed on individual pages designed specifically for SEO purposes. For instance, if a lawyer specializes in Traffic Law such as in personal injury and accidents, there should be a dedicated SEO-friendly page solely for these pages, adhering to modern SEO guidelines. These are often referred to as “Landing Pages for Services” in SEO terminology.

The need for such targeted landing pages arises from the intense competition in the legal field. Generic search terms like “best lawyer in my area” are challenging to rank for quickly due to the dominance of law firms that have been engaged in SEO for over a decade and have invested heavily in marketing. These are known as “power keywords,” which typically yield traffic and conversions only after an SEO campaign has matured. Therefore, a different SEO strategy is required for lawyers to achieve high search engine rankings in the initial weeks of their campaign.

SEO & PPC Campaigns for the Legal Industry

SEO specialists in the legal sector employ distinct strategies to effectively position law firms on search engines, particularly at the onset of an SEO campaign. A key tactic involves the creation of what are known as SEO Category Pages. These pages are dedicated to describing the various services offered by a law firm, such as Family Law, Labor Law, Injury Law, etc. This targeted approach guides users directly to the law firm’s website when searching for specific legal services.

Lawyer in her office

The advantage of having individual landing pages for law firms is immense. Users often search for specific legal services rather than lawyers in general. Tailored landing pages allow users to find precisely what they need in their local area. There’s no more effective SEO strategy than directing a user to a page that precisely matches their search query. This approach in the legal industry significantly increases the likelihood of higher conversion rates compared to pages offering only general information about the firm.

A conversion might happen when a user fills out a contact form or requests a consultation, convinced by the content on the page. Therefore, these landing pages require SEO content specifically crafted for the legal sector.

Legal SEO specialists are well-versed in creating content that makes these pages successful.

Converting Users Seeking Legal Services

For legal landing pages to gain Google’s trust, they must incorporate specific SEO elements that are effective within the legal industry. Experienced SEO specialists should know the necessary technical SEO components for a law firm’s Service Landing Pages.

However, technical aspects account for only 50% of success in legal SEO. The other half lies in non-technical, user-focused elements. User Expectation and User Intent (UX/UI) are crucial in retaining users on the page and encouraging them to interact with the website or landing page. This concept, known as the Customer Journey in SEO, is designed to persuade the user to contact the law firm. A successful legal SEO campaign is built on a foundation that effectively combines SEO technology with User Interaction.

Meet The Founders

Dr. William Sen is the CEO and brings over 20 years of experience in providing SEO services. He’s also an Associate Professor at TH Cologne, Germany’s leading University of Applied Sciences, where he teaches SEO. In 2001, he developed the first set of SEO/SEM guidelines for Procter & Gamble and also launched Ford Motors’ first social media campaign.

Connor Bringas serves as the Shareholder and boasts 18 years of experience as an SEO/PPC expert. Over his career, he has consulted for Fortune 500 companies like Expedia, Microsoft, and Intuit. He oversees a team of SEO Managers and Specialists, builds strong client relationships, and crafts effective SEO campaigns.

Client Experience

Popular SEO Articles

All of a sudden, your e-mails start going to your spam folder again, even though nothing changed. Why is that? We have worked out an easy solution for you.

Find out how you can easily you can manipulate the Google algorithm (tested in 2024).

Does embedding of Google Maps effect the SEO and ranking of a landing page?

Almost every website has it and it hurts SEO. We're talking about Orphan Pages - pages that exist on your website but are not linked to from anywhere. Learn more about how to find and what to do with them.

Why RSS feeds are SEOs worst nightmare and nobody seems to know about this! If you have WordPress or any other CMS installed that provides RSS feeds, you should disable it asap. Here is why...

How you should perform backlinking in 2024, and what you should avoid at all times!

Latest Blog Posts

Exploring how search engines assess website history and content quality: the balance between AI-generated content and user value.

Guiding through key steps and items for a successful SEO campaign from start as outlined by best SEO experts in the industry.

Discover how long it takes to see positive results from an SEO campaign: Learn the factors that affect the speed of SEO.

Our Headquarters

Blue Media Marketing, Inc.

Our headquarters is located in sunny San Diego, California, but we provide solutions all around the United States. We also have worked and have been working with international clients such as from China, Ireland, Australia, and Germany.

Contact Us