SEO for Lawyers and Law Firms
We are specialized SEO Experts in the Legal Industry
Questions? Contact Us!
We Focus Our SEO on the Legal Industry
Our specialization enables us to understand the unique needs of the legal field, offering you the advantage of working with dedicated SEO experts.
Results You Can Count On
Traffic and client engagement can surge by up to 257% within the initial three months based on our experience.
Up to 350% and more conversions are likely to happen with SEO measures applied on your website.
97% of our clients stay with us for more than 3 years on average, most of them for more than 8 years and longer.
Some of our SEO results
After 16 Months
Started in 1.5 years ago with 1,100 keywords, now our Client has 5,600 ranking keywords.
Traffic went from 0 to 78,000+ visits per month..
After 8 Months
Started 8 months ago with 4,800 ranking keywords, now have 27,000 keywords.
Traffic went from 0 to 650+ visits per day.
After 3 Months
Started in only 3 months ago with 500 ranking keywords, now have 4,700 keywords.
Traffic went from 6,000 to 14,000 visits per month.
Enhance your Search Engine Presence and draw Substantial Traffic to your website with our Legal SEO Specialists. By utilizing trusted methods, we transform visitors to clients on your website.
- Be Found Through Search Engines
- Amplify Your Website Traffic
- Secure More Inquiries & Transactions on Your Website
How Does It Work?
Campaign Kick-Off
Once the contract is finalized, your dedicated SEO expert will handle your campaign.
We’ll swiftly set up an introduction call to delve into your goals.
This initial conversation is crucial for gathering the necessary details for your campaign’s launch, whether it’s gaining access to your current website or talking about website creation if you chose that option at checkout.
Strategic Onboarding
The early weeks play a pivotal role in determining the trajectory of your SEO campaign. Our devoted SEO experts will start by performing an in-depth keyword and competition research.
Using the findings from this analysis, we will outline an SEO strategy tailored for your website and goals.
Before presenting it to you for assessment and approval, this roadmap will be meticulously reviewed by another SEO strategist from Blue Media.
Execution
Right after our call, our SEO professionals will set in motion the strategic measures detailed in your roadmap.
As search engines recognize these fresh updates, you’ll likely notice a significant uptick in your website’s traffic and conversions, perhaps surpassing previous efforts.
It’s typically at this juncture that you as our Client truly grasp the profound effects of our masterfully executed SEO approach.
Data-Driven Refinement
As your campaign starts, we’ll keep a close eye on its performance to spot areas for improvement.
You’ll receive regular reports showing the progress we’re making and pointing out areas that could benefit from some changes.
These insights will help both of us understand where the campaign stands and where it could go, ensuring its success now and its potential for growth in the future.
Continuous SEO Campaign
The sustained success of an SEO campaign often hinges on “Content Freshness”—the regular updates added to your website.
These updates affect how often Google’s bots visit and review your site. We aim for a high frequency, indicating to Google that your site is always improving.
Regular and meaningful content is key here; the more often you update, the better chance your website has to increase its visibility and climb the rankings.
SEO Specialists With 20+ Years of SEO Strategy, Implementation & Data Analysis Experience.
SEO Strategy and Setup
- We Identify Growth Opportunities & Build Strategies Based on This
- Website Analysis Used to Build Strategy
- Competitor Analysis to Build Strategy
SEO Campaign Buildout
- SEO Content Strategy & Buildout
- SEO Roadmap Creation and Execution
- Site Structure Buildout
- Weekly SEO Optimizations
- Weekly/Bi-weekly Calls
- Quick Response Times
- Dedicated SEO Specialist
- SEO Conversion Tracking Setup
- Monthly SEO Reports
- On-Going Reporting of Progress
The SEO team has been great to work with since our humble beginnings a few years ago.
We have been able to acquire new clients, and new leads coming to us every day.
Danielle Miano (Director of Business Friendships)
As great as always, they have been extremely helpful with our new brand on both SEO and SEM.
With their effort, blue media helped bring a GREAT amount of revenue just within 2 months.
Jacob Xi (Co-Founder)
blue media and their team have provided us with critical insight into our business.
Their guidance and expertise have been essential in taking our business to the next level. I highly recommend their services, they are top notch!
The SEO team has developed the website from scratch and developed key sections for my business.
Now we’re getting more calls from potential clients. I’m very happy with everything so far and will keep doing business with blue media.
Dr. Jerry Blum (CEO)
The SEO team are experts extraordinaire. Their approach is strategic, robust, and thoughtful and they are a true pleasure to work with.
They took our SEO strategy and execution to a completely new level and their results speak for themselves – enthusiastically recommend!
In a short period of time the SEO team has redesigned & re-optimized our website.
We have seen a significant increase in site visits and clicks, are excited to continue to see how our business grows with their expertise.
Russell Bryant (Founder/ CEO)
Why Blue Media?
Experience
Our team has been providing SEO services for over 20 years.
Specialization
We specialize exclusively in SEO, dedicating all our resources and expertise to this singular focus.
Tailored
Our SEO strategy is specifically tailored to meet your unique needs, rather than following a rigid, pre-packaged process
Increase Your Visibility
We'll help grow your business by executing a custom SEO strategy based on in-depth research.
Reduce your costs
Get more relevant traffic for a fraction of the cost. We'll help save you money. SEO is one of the cheapest marketing channels for driving relevant traffic.
Increase your conversions
Our philosophy is that while rankings and traffic are important for SEO, the ultimate goal of SEO is to drive conversions and sales for your business.
A key component is the website structure of a law firm. It’s vital for a lawyer’s website to clearly present their service areas and specialties, enabling Google to rank these pages highly in its search results. Simply listing services on the homepage or a separate page is insufficient.
SEO for lawyers demands a unique website architecture, where each service is detailed on individual pages designed specifically for SEO purposes. For instance, if a lawyer specializes in Traffic Law such as in personal injury and accidents, there should be a dedicated SEO-friendly page solely for these pages, adhering to modern SEO guidelines. These are often referred to as “Landing Pages for Services” in SEO terminology.
The need for such targeted landing pages arises from the intense competition in the legal field. Generic search terms like “best lawyer in my area” are challenging to rank for quickly due to the dominance of law firms that have been engaged in SEO for over a decade and have invested heavily in marketing. These are known as “power keywords,” which typically yield traffic and conversions only after an SEO campaign has matured. Therefore, a different SEO strategy is required for lawyers to achieve high search engine rankings in the initial weeks of their campaign.
SEO & PPC Campaigns for the Legal Industry
SEO specialists in the legal sector employ distinct strategies to effectively position law firms on search engines, particularly at the onset of an SEO campaign. A key tactic involves the creation of what are known as SEO Category Pages. These pages are dedicated to describing the various services offered by a law firm, such as Family Law, Labor Law, Injury Law, etc. This targeted approach guides users directly to the law firm’s website when searching for specific legal services.
The advantage of having individual landing pages for law firms is immense. Users often search for specific legal services rather than lawyers in general. Tailored landing pages allow users to find precisely what they need in their local area. There’s no more effective SEO strategy than directing a user to a page that precisely matches their search query. This approach in the legal industry significantly increases the likelihood of higher conversion rates compared to pages offering only general information about the firm.
A conversion might happen when a user fills out a contact form or requests a consultation, convinced by the content on the page. Therefore, these landing pages require SEO content specifically crafted for the legal sector.
Legal SEO specialists are well-versed in creating content that makes these pages successful.
Converting Users Seeking Legal Services
For legal landing pages to gain Google’s trust, they must incorporate specific SEO elements that are effective within the legal industry. Experienced SEO specialists should know the necessary technical SEO components for a law firm’s Service Landing Pages.
However, technical aspects account for only 50% of success in legal SEO. The other half lies in non-technical, user-focused elements. User Expectation and User Intent (UX/UI) are crucial in retaining users on the page and encouraging them to interact with the website or landing page. This concept, known as the Customer Journey in SEO, is designed to persuade the user to contact the law firm. A successful legal SEO campaign is built on a foundation that effectively combines SEO technology with User Interaction.
Meet The Founders
Dr. William Sen is the CEO and brings over 20 years of experience in providing SEO services. He’s also an Associate Professor at TH Cologne, Germany’s leading University of Applied Sciences, where he teaches SEO. In 2001, he developed the first set of SEO/SEM guidelines for Procter & Gamble and also launched Ford Motors’ first social media campaign.
Connor Bringas serves as the Shareholder and boasts 18 years of experience as an SEO/PPC expert. Over his career, he has consulted for Fortune 500 companies like Expedia, Microsoft, and Intuit. He oversees a team of SEO Managers and Specialists, builds strong client relationships, and crafts effective SEO campaigns.
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