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One of the subcategories of SEO is conversion optimization. Every SEO campaign which is not packaged and is tailored to the client's needs, has to have a conversion optimization involved. Usually SEO specialists take over that task by checking all possible conversion elements on the website and weighting them. The conversion audit provides thorough recommendations on how elements should be placed, how they should look like. Many Conversion Audits also include wireframes to ensure the conversion elements are designed accordingly.