HOW WE WORK
How We Grow Your YouTube Channel
Video production makes up less than 5% of the success you can achieve on YouTube. 95% of the success can only be achieved through SEO:
Instead of producing videos based on desire, mood, and hope for the best — a strategic approach ensures success through market research.
- YouTube Competitive Analysis
We analyze existing as well as similar channels and businesses to reverse engineer their success, their target audience behavior, and also what could have been done better.
- Strategic Recommendations
Based on our research, we create a plan consisting of milestones and phases – whether you already have a YouTube Channel or are starting from scratch.
Our research reveals what kinds of videos you should produce to not only get your point across, but also to get more exposure. We combine high demand with low competitive topics to capture traffic right away.
- Competitive Analysis
We analyze similar channels to see how much potential for certain topics exist. It makes more sense to prioritize topics that haven’t been covered much but have high demand, and vice versa.
- Video Assignments
Based on our findings, you receive a list of topics to focus on. Going a step further, our video assignments contain specific concepts that your video production team should embed based on our research findings.
YouTube Holistic Publishing
Instead of publishing your videos on YouTube and waiting for something to happen there, we cross market your videos all around your already existing marketing channels. If none exist, we will help you build your own or partner with a network, including other social media channels, to carry your videos across all possible social media pathways.
- Publishing Process
We create a thorough and effective publishing process: once your video is ready to be published, we run it across all your channels in a defined process. This way, your video will, for example: show on your website, blog, other partner websites, and paid search sites at the same time.
We create partnerships with other channels who can share your videos on their platforms to provide a greater reach for your channel.
YouTube Video Parameters
- Thumbnail Design
The thumbnail of a video is one of its most important aspects and serves two purposes.
1. It has to get the attention of the user while staying in 100% alignment with your topic so the user’s expectations are fulfilled and trust is established. This is what leads to new subscriptions to your channel.
2. Thumbnails are also an SEO factor and work very similarly to content images (we talked about this in our article “How to use SEO Optimized Images”).
- YouTube Intro & End Annotation Planning
We make sure that your videos have appropriate intros and end annotations:
1. To be in 100% compliance with the YouTube Dashboard Technology.
2. To capture as much traffic and to engage as many users as possible on your channel.
- Video Title
Based on keyword research conducted, we recommend titles that do not only motivate to click, but also have keywords included that YouTube can use to list the video on top of search results.
Based on keyword research, we edit and extend your tags on all of your videos.
We provide teaser texts that will show perfectly on other video sites when somebody embeds your video.
- Video Editing
Last but not least, we can also help you cut and edit your videos and even produce them if necessary. Usually the production is done on your site while we work hand in hand with your production team and your marketing department to ensure the growth of your YouTube channel.
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