YouTube SEO & Marketing

BLUE MEDIA offers YouTube Video Growth

Building a YouTube channel requires two skills: Search Engine Optimization and Social Media Marketing. Without YouTube SEO or with a low reach and number of subscribers, it’s nearly impossible to start a YouTube channel from scratch.

We have mentioned the new YouTube algorithm in our article “YouTube SEO (Part 2): How to Get More Views“. Without well-founded social media marketing, it is hardly possible to build a high-quality community.

Every day, we see tens of thousands of successful creators. What we do not see is the variety of channels that are not successful. That’s because they do not show up on the YouTube search result pages when you enter specific keywords.

Social Blade lists the 5,000 most popular YouTube channels worldwide. This list includes channels with fewer than 50,000 subscribers as well as channels with less than 10 million views. Therefore, it becomes clear that the definition of YouTube success is not measured by the number of subscribers or video views. The success of a channel depends on how engaged and committed users are – basically, how active your channel is. Because only by a user engagement is it possible to get attention, to build a branding and/or to sell products.

BLUE MEDIA YouTube SEO & Marketing Services Include:

Believe it or not, but the video itself and video production makes less than 5% of the success you can get. 95% of the effort to build a YouTube channel come from these endeavors below:

YouTube Strategy

Instead of producing videos based on desire and mood and hope for the best – a strategic approach ensures success through research.

• YouTube Competitive Analysis
  We analyze existing and similar channels and businesses to reverse engineer their success, their target audience behavior and needs, and also what could have done better.
• Strategic Recommendations
  Based on our research, we create a plan consisting of milestones and phases – whether you already have a YouTube Channel or are starting from scratch.

YouTube Research

Our research reveals what kind of videos you should produce not only to get your point across, but also for get the chance of a higher reach. We combine high demand with low competitive topics to capture traffic right away.

• Competitive Analysis
  We analyze similar channels to see how much potential for certain topics exist. It makes more sense to prioritize topics that haven’t been covered much but have high demand, and vice versa.
• Video Assignments
  Based on our findings, you receive a list of topics. More, our video assignments contain specific concepts that your video production team should embed based on our research findings.

YouTube Holistic Publishing

Instead of publishing your video on YouTube and waiting for something to happen there, we cross market your videos all around your already existing marketing channels. If none exists, we will help you build your own or to partner network, including other social media channels to carry your video across all possible social media.

• Publishing Process
  We create a thorough and effective publishing process: once your video is ready to be published, we run it across all channels in a defined process. This way, your video will, for example, show on your website, blog, other partner websites, and paid search sites at the same time.
• Partnerships
  We create partnerships with other channels who can share your video in their platforms to provide a higher reach for your channel.

YouTube Video Parameters

• Graphic & Hero Design
  The thumbnail of a video is one of the most difficult tasks and it serves two purposes.
  1. It has to get the attention of the user yet has to be 100% in alignment with your topic so the user expectations are fulfilled and trust is established, in order to get subscriptions on your channel.
  2. Thumbnails also are an SEO factor and work very similarly to content images (we talked about this in our article “How to use SEO Optimized Images”).
• YouTube Intro & End Annotation Planning
  We make sure that your videos have appropriate intros and end annotations:
  1. to be in 100% compliance with the YouTube utilities, and
  2. to capture as much of the traffic and to engage as many users possible on your channel.
• Video Title
  Based on keyword research we recommend titles, that do not only motivate to click, but also have keywords included that YouTube can have them listed on top of the search results.
• Tagging
  Based on keyword research, we edit and extend your tags on all of your videos.
• Description
  We provide teaser texts that will show perfectly on other video sites when somebody embeds your video.

Video Production

Last but not least, we can also help you cut and edit your videos and even produce them if necessary. Usually the production is done on your site while we work hand in hand with your production team and your marketing department to ensure the growth of your YouTube channel.