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Successful Clickbait Campaigns: Yes, they work!
Successful Clickbait Campaigns: Yes, they work!

Clickbaits have a bad reputation. However, with the right clickbait strategy, they actually work pretty well.

SEO GEO Targeting & Intelligence
SEO GEO Targeting & Intelligence

GEO targeting has been used for many years, but since Google changed its algorithm in September 2016, the game has changed. Find out more about GEO targeting with SEO.

Online Yoga Industry
Online Yoga Industry

The Online Yoga Industry is declining. But the growth opportunities for new businesses couldn't be higher.

Importance of Landing Pages in SEM/SEO
Importance of Landing Pages in SEM/SEO

Why Landing Pages are so important during an SEM/SEO campaign.

Why you need an AdWords Specialist
Why you need an AdWords Specialist

Engaging an AdWords specialist may look like lots of costs. But in the end, it is the only way to guarantee a successful campaign. Find out why.

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What is Search Engine Marketing (SEM)?

One of the disadvantages of SEO is the time it needs to be done. Before you can see some results, usually it takes a couple months before Google can trust your website. Especially when you've just launched. SEM is nothing more than paid positions on the search engine result pages. Google's form of paid positions is AdWords and allows users to rank for certain keywords. But SEM is not necessarily focused on search search engines. It can be used throughout the web hemisphere and finds it's place on Social Media as well. Facebook Ads is one of the most common platforms right after Google AdWords.