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Ultimate Guide to the World of PPC Marketing
Ultimate Guide to the World of PPC Marketing

This Guide 2019 uses pragmatic examples to teach you everything about the world of Pay Per Click (PPC) in 2019.

How to Use the Google NOFOLLOW Attribute in SEO
How to Use the Google NOFOLLOW Attribute in SEO

The nofollow attribute has been used so many times that Google put an end to it in 2019.

Will More Pages Lead to Better SEO Results?
Will More Pages Lead to Better SEO Results?

SEOs tend to believe that giant websites rank higher because of their number of pages they have. Learn the truth about the number of pages on a website.

Benefits of the H1 Tag in SEO
Benefits of the H1 Tag in SEO

Most web developers put more weight on design, than on code. But without the proper H1 code, your website won't rank.

Gradient Overlays and SEO: The right and the wrong way
Gradient Overlays and SEO: The right and the wrong way

When you create hero images, do you put a gradient overlay on them? Learn how it can affect your SEO!

How to Choose the Best Keywords in SEO
How to Choose the Best Keywords in SEO

Imagine a homepage of a website running with a “Welcome” header. Is this a good SEO keyword?

How Much Does SEO cost?
How Much Does SEO cost?

How much do SEO campaigns cost for small, mid-size and larger companies?

Does the Usage of Google Maps Affect Your SEO Rankings?
Does the Usage of Google Maps Affect Your SEO Rankings?

Does embedding of Google Maps effect the SEO and ranking of a landing page?

Custom Website Development vs WordPress Themes
Custom Website Development vs WordPress Themes

Why so many people use WordPress Themes, and why it is bad for your business.

The Importance of Local SEO Tools
The Importance of Local SEO Tools

Learn how to use GEO Intelligence with smart Geolocation Local SEO Tools.

Successful Clickbait Campaigns: Yes, They Exist!
Successful Clickbait Campaigns: Yes, They Exist!

Clickbaits have a bad reputation. However, with the right clickbait strategy, they actually work pretty well.

Plagiarized Content on Fiverr
Plagiarized Content on Fiverr

Everybody is talking about it. Content for $5 on Fiverr. But is it reliable? Read all about the dark truth behind Fiverr.

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Categories
Conversion Optimization Search Engine Marketing Search Engine Optimization
Social Media Marketing Software Development Web Development

SEO in 2018

In the early days of SEO traffic was one of the most important KPIs. Optimization was mostly reduced to simple things such as optimizing Meta Description, Title Tags, H1s and H2s. Savvy SEOs would also go into content production and even implementing GEO based search was common such as creating content for specific locations. However, the success of an SEO campaign was mostly solely based on the traffic. Today, an SEO also must consider the conversion of a website. The question is, what good is traffic if it doesn’t convert?

Therefore, Conversion Optimization became extremely important for SEOs - this means that every SEO campaign nowadays has to consider CTA elements on every page. Even when providing content, today's SEO has to come up with several recommendations regarding CTAs such as "Buy"-Buttons, "Recent" and "Popular Blog Post". And when it comes to the overall look & feel of a website, an SEO most come up with design recommendations that will most likely convert. That's why wireframing and even designing of a page or even the whole website is one of the assets of SEO.

This is where an SEO also has to understand the costs involved when recommending design changes and actually not only becomes a Web Developer, but also a cost optimizer when recommending development changes. One other skills that is often needed from SEOs working especially for bigger brands is an understanding for information technologies overall such as software development.

Lots of processes taking place during the efforts of driving conversions on a website that can lead to new widgets to engage the user. Elements such as price calculators and comparison tools are not considered web development, but more likely to be software development. Usually when the client understands the need of such software elements on a website, the overall vision of that element has to be designed. But when it comes to the part where it has to be coded, SEOs should have the ability to even provide technical specification documents which will tell the developer the user story and how the widget will exactly behave.

Another column of SEO is Social Media Marketing, where Social ROI and Social Optimization take a significant role. As lots of traffic nowadays is taking place outside the website, Social Media can become one of the most important conversion drivers of the business. Many opportunities would be lost if SEO were to focus solely on the website and ignore what is happening outside the property. Questions such as "How is the audience being addressed on the facebook page?" and "How can we get more subscribers on our YouTube channel" are just a few questions out of hundreds.

Long story short, today's SEO has to accommodate for Web Development, Conversion Optimization, Software Development, and Social Media Marketing