Social Listening Services
Your Social Listening / Social Media Monitoring Experts in San Diego, CA
Social Listening (also known as Social Media Monitoring) helps companies to understand and actively participate in forming and influencing their brand, reputation, and product in social media.
Social Listening does not just consist of identifying, analyzing important social media channels such as independent forums and blogs, social networks as Facebook, Twitter, Pinterest, review and video portals. It is understood as a concept which includes action, meaning the results must include the embedding of a brand, product or reputation within the community through communication, by using all necessary measurements and tools of online marketing.
However, before an action can take place, it’s necessary to know where discussions are taking place in the social web, which opinions prevail, who the target audience is, what their behavior and culture look like in specific branches and communities.
Social listening consists of several measures and should go beyond a simple status-quo-analysis. An important aspect of monitoring is the social media reporting. Only a proper report can lead to proper measures. The goal of continuous monitoring is to take further measures, which can influence the community’s overall opinion and brands, products, and the company’s reputation.
The BLUE MEDIA team is one of the oldest experts in social listening and has already been active in this field since 2005. For more than 18 years, we have been advising companies and delivering reports about what is happening on social media.
Social Listening Technology
Social listening is realized with the help of social listening technologies/social media monitoring technologies. Completely automated social listening tools often have the disadvantage that irrelevant content can make the search results unusable. Ideally, a mix of an automated search and intellectual evaluation is necessary in order to provide the best possible outcome. BLUE MEDIA does not use completely automated systems but has developed a hybrid model which includes an automated indexation, and a manual effort to retrieve relevant information, and eventually to provide executive summaries.
The BLUE MEDIA Monitoring Concept
The social listening concept below was developed by the BLUE MEDIA team in collaboration with various universities and companies:
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