Chat GPT for SEO Content
ChatGPT & AI Content

Pros and Cons of Using ChatGPT and AI Content for SEO

AI-Generated Content: Savior or Saboteur of Your SEO Content Strategy?

Before we delve into the best ways to create SEO-friendly content with ChatGPT, it’s important to acknowledge how Google has reacted to the latest advancements in this technology. SEO professionals are well aware that Google has previously stated that automatically generated content is against their guidelines and would be classified as spam. The guideline went so far as to cast out “automatically generated content” altogether.

However, with the rise in popularity of ChatGPT and other similar technologies, Google has since updated several of their policies to reflect this changing landscape. For instance, they changed the chapter title of their old policy from “Automatically Generated Content” to “Spammy Automatically Generated Content” in their guidelines: This was the first sign that Google was not opposed to automated content per se, but only if it were deemed “spammy.”

On February 6, 2023, Google published a blog post titled “An Important Next Step on Our AI Journey,” in which they acknowledged the latest developments in AI and credited its potential for generating useful and helpful content. Lastly, they published a separate guideline about AI in particular in Google Search Central: Google Search’s Guidance About AI-Generated Content.

The main takeaways from Google’s guidelines are as follows:

  • Google no longer sees AI-generated content as spammy or as going against Google guidelines.
  • Google recognizes that useful and helpful content can be created with AI.
  • Google claims that it is able to determine whether content was written with AI.
  • Google values high-quality content, regardless of how it was created.

This is all great news. However, does this mean that we can now use ChatGPT and other similar technologies to create mass content and rank high? In this article, we will explore the opportunities and risks associated with using AI for SEO, providing a guide for how to use this technology in a way that is effective and successful for SEO.

Creative Questions Can Result in Creative Responses

When it comes to utilizing ChatGPT, the quality of the output is ultimately determined by the user. It’s crucial to ask the right questions in order to receive high-quality content. For example, consider the following question: “Write an article about home remedies for mosquito bites.” While this is a straightforward query, the resulting content will likely be generic and unremarkable, unlikely to stand out in the web.

To receive high-quality, unique content from ChatGPT, it’s important to ask questions that have not been asked before or to phrase the questions in a unique way. Taking the example above, the user may ask several questions and then piece together the answers into a single article. By doing so, the resulting content will be more engaging and informative, helping it to stand out in search engine results pages.

For instance, the user may ask a series of thought-provoking questions that delve deeper into the topic of mosquito bites and home remedies, such as:

  • What factors do mosquitos follow to detect human blood and make it attractive from an evolutionary perspective?
  • Are there any home technologies that have been proven effective in preventing mosquitos from biting humans?
  • What are some common misconceptions about home remedies for mosquito bites that are unlikely to be effective?
  • What happens to the skin when a mosquito bites, and why do humans react differently?
  • How can you prevent being bitten by mosquitos in your house using home remedies available from a grocery store?

By approaching the topic in this manner, the user can guide ChatGPT to explore unique angles and provide more detailed, informative answers. The resulting article will be more likely to resonate with readers and rank higher in search engine results.

In conclusion, ChatGPT can be an invaluable tool for generating creative and informative content, but it’s up to the user to ask the right questions and provide direction in order to ensure that the output is of high quality and unique.

Rephrasing and Rewriting

One of the key factors that contribute to the success of using ChatGPT for content creation is the importance of not taking the first response as granted. While ChatGPT is able to generate content based on the input it receives, and since ChatGPT allows for fine-tuning of provided content, it is important for human creators to carefully review and rephrase the question based on the AI-generated content to ensure that the response is not only relevant, but also creative, unique and engaging.

For example, users can ask ChatGPT to add or remove pieces of content that are already provided, allowing for a more refined and personalized approach. Additionally, users can ask ChatGPT to put a personal touch on the content by revising it with more enthusiasm or seriousness, using more or less technical terms, or adjusting the tone and style of the writing.

The flexibility and adaptability of ChatGPT therefore can be utilized to perform a trial and error based approach, allowing human users to receive content that better aligns with their expectations of what a unique and creative article should look like.

One other success factor of using ChatGPT is to to view it as a collaborative tool, rather than a replacement for content production with human creativity. Human creators can apply their unique insights and perspectives to the AI content by refining and enhancing the AI content. The human touch is therefore essential in crafting content that resonates with the intended audience, as it is the human element that brings depth, nuance, and emotion to what AI has delivered.

Article Ideation

ChatGPT is not bound by the same biases and limitations that we as humans are. As content creators, it can be challenging to come up with fresh and relevant ideas for our work, especially when we are limited by our own biases and perspectives. ChatGPT is able to overcome these limitations and can provide new ideas that we may not have considered before due its immense database.

Therefore, ChatGPT has the ability to generate a range of ideas that cater to different aspects of the topic. This can help to expand our own views and open up new avenues for exploration, even if we were initially stuck in our own mindset bubble. This is especially helpful for those working in niche industries or those who have exhausted their own ideas, as ChatGPT can provide a fresh perspective on the topic.

As a result, it can help to broaden our understanding of the topic and provide new and unique insights that we may not have considered before.

Google’s Mindset

Ultimately, it is the user who will decide whether your content is valuable or not. For Google, the user is the top priority. If the user finds the content engaging and valuable, so will Google, leading to higher rankings. Thus, what is crucial is the content itself, regardless of whether we make use of technologies like ChatGPT or AI or not.

However, one potential pitfall of utilizing ChatGPT is to use it to generate mass content without any regard for quality. With the rapid growth of AI technology, we can assume that many SEOs will attempt to use it to their advantage in creating content. While the web may become saturated with AI-generated content, Google will continue to prioritize creative, engaging, and original content. As a result, the content that will stand out and ultimately prevail will be those pieces that are more captivating and thought-provoking than others.

ChatGPT has its limitations, and one of those limitations is creativity. While it can generate powerful and informative content, it cannot exceed the bounds of its programming to create content that is more imaginative or innovative. To create content that stands out and exceeds the capabilities of AI-generated content, we must use our own creativity and editing skills to intervene and enhance the content generated by ChatGPT.

While ChatGPT can be a valuable tool for content creation, it is up to the user to ensure that the content generated is of good quality. By utilizing our own creativity and editing skills, we can go beyond the limitations of AI-generated content and produce content that stands out.

How to Create Content Better than ChatGPT?

As we have previously noted in this article, to create content that surpasses what is possible with ChatGPT, it is essential to apply our own human intelligence and creativity to edit the content generated by the AI. However, it is also worth exploring other avenues for creating content that ChatGPT is not yet able to provide. While we can still use ChatGPT to enhance this content, it’s important to recognize the limitations of the technology, so we as humans can create something better.

Current Events

ChatGPT’s database is currently from 2021. This signifies that any content relating to current events would be considered distinct and created by human writers. When creating content that pertains to recent happenings, like the article you are currently reading, it’s more likely to be regarded as relevant by search engines like Google. In this way, because ChatGPT is incapable of generating this type of content, any material produced by human writers is more likely to stand out, increasing the chances of ranking higher in search engine results pages.

Nonetheless, ChatGPT can still be a valuable tool when it comes to content creation, even for current event topics. It can help to rephrase, improve, rewrite, extend, or simply add more refinement to the content. This collaboration between machine and human, where ChatGPT can supplement and enhance the work of human writers, can result in high-quality, engaging content that resonates with readers and performs well in search engine rankings.

Future predictions

One area where humans are particularly adept is in predicting future business and technological trends. While AI tools like ChatGPT can analyze data and identify patterns, they are not capable of drawing on experience and intuition in the same way that humans can. This is particularly true in areas such as stock markets, where human analysts can draw on years of experience and a deep understanding of market trends to make informed predictions.

Similarly, in areas such as business development, humans are better equipped to anticipate future needs and trends. While AI tools can identify areas where businesses can streamline their operations and improve efficiency, they cannot replace the insights and intuition that come from years of experience and industry knowledge.

There are many other fields where human expertise is essential for predicting the future. For example, in fields like politics and economics, human experts are better equipped to anticipate changes in policy and global trends that can have a significant impact on businesses and industries.

By combining our own experience and knowledge with the capabilities of AI tools, we can create content that is both informative and insightful, helping our audience read something unique that has not been fully created by AI.


Another example of ChatGPTs limitations this is in the field of scientific research. While AI tools like ChatGPT can analyze large volumes of data and identify patterns, they are not capable of conducting experiments or developing new theories in the same way that human researchers can. Scientists and researchers are able to draw on years of experience and knowledge to develop hypotheses and carry out experiments, leading to breakthroughs that ChatGPT can not be aware of since it can only access existing knowledge.

From an SEO perspective, collecting and analyzing data, conducting surveys, and presenting the results to your audience can be highly effective ways of creating standout content. While these tasks require human expertise, ChatGPT can be used to enhance and refine the resulting written texts. Additionally, ChatGPT can provide new and valuable insights to further enhance the written texts, resulting in a well-structured and engaging article.

Personal Stories

ChatGPT has its limitations. One of the areas where it falls short is in providing personalized stories. For instance, consider a law firm’s website that wishes to feature blog posts recounting how they helped a client resolve a legal issue. ChatGPT cannot provide personal stories, and as such, it would be difficult for it to create an authentic story that would engage the audience.

While ChatGPT may be able to create fictional stories, however such an approach must be approached with caution. It is important to mark these stories as fictional to avoid misleading the audience. Creating content that is misleading can have severe consequences, including lawsuits for unfair competition. In the quest for generating unique content, it is essential to ensure that it is also truthful and ethical.

However, there are still opportunities to create unique content by incorporating personal stories that ChatGPT cannot provide. Such stories can help to make content more relatable and emotionally resonant with the audience. Personal stories provide a unique perspective that cannot be replicated by a machine, and as such, they can help content creators stand out in a crowded digital landscape that is now using AI.

In conclusion, while ChatGPT is a powerful tool for generating written content, it cannot replicate the emotional depth and personal connection that can be conveyed through personal stories. While fictional stories can be useful in some contexts, it is essential to be transparent with the audience about the nature of the content. By incorporating personal stories, content creators can provide a unique perspective that helps to set them apart from their competitors.

In summary, by leveraging our own creativity and editing skills, and by utilizing the capabilities of AI to enhance our work, we can create content that is exceptional, sets us apart from the rest, and therefore has a high potential to provide great SEO results.


About the Author
ABOUT THE AUTHOR Dr. William Sen CEO and founder of blue media

William Sen has been an SEO since 2001 and is a Software Engineer since 1996, and has been working as an Associate Professor in Germany for the University of Dusseldorf and Cologne. He has been involved in developing custom SEO tools, large website and software projects. William has a PhD in Information Sciences and has worked for brands such as Expedia, Pricewaterhouse Coopers, Bayer, Ford, T-Mobile and many more. He is the founder of blue media.

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