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Importance of Local SEO Tools
by Dr. William Sen | CEO and founder of blue media

The Importance of Local SEO Tools

GEO Targeting and SEO

One of the less pronounced factor that is gaining significant attention by the day, is Location Based Results, which has in a great way influenced the way pages are ranked on Google. To this end, GEO Targeted Landing Pages come with elements that significantly rank them higher than backlinks and content which are mainly the focus of many SEO professionals.

This article will serve as a resource containing invaluable information to intimate you with the working operations of a very powerful Local SEO tool and to help you understand a rarely discussed solution among SEO experts, despite its prevalent use in the operations of several brands. Some of these brands include: Kayak, Expedia, Hertz, and Hilton. You may have heard about the “Nearby Widget”.

Right before we delve into it, it is important for you to understand that Google will always gain higher rankings for GEO Targeted Pages since 2017. This is the case with GEO Targeting in SEO with GEO Landing Pages, following the update of Google’s Possum. But what does it take to build a great GEO Landing Page in 2020? Let’s get started.

Step 1: How to create a GEO Targeted Landing Page (what you already know)

The efforts put into targeting local markets through the use of SEO, are in many cases limited to the elements that will be described below. Building GEO Targeted Landing Pages involves much more however, we will begin by considering these elements below as they are often put into practice:

Step 2: There is more to creating a GEO Targeted Landing Page (what you don’t know)

The basics of building a GEO targeted Landing Page have been carefully highlighted above. But those who want more than just the basics, you get much more done with GEO Landing Pages. We are about to delve deep as promised — here are the things you need to know:

Step 3: Let’s take things even a notch higher!

Once you have implemented step 2, you will have the best Local Landing Page on your hands. But how can we do to make our GEO Landing Page outstanding:

Step 4: Becoming the unbeatable local SEO grandmaster

Having applied steps 1-3, your expertise of Local SEO should measure above average. This next step will equip you with all of the unknown and untapped SEO secrets and would make you a grandmaster of Local GEO Targeting. These secrets are found in very important Local SEO tools which will help you solve the myriad challenges that forms bottlenecks for other SEO professionals. You need these tools to create a GEO Landing Page with exceptional capabilities as these SEO tools will allow you make complete sense of the steps highlighted in 1-3 above without wasting time and efforts, leading you to more productive work with new GEO Landing Pages.

“Nearby Widget” The optimum Local SEO Vicinity Tool 
The “Nearby Widget” is a brilliant SEO tool whose work is powerful and all encompassing. Since we have developed the Local SEO Tool, I have found it to be particularly invaluable for several SEO techniques which include GEO funnel, GEO intelligence, or GEO-targeted Organic Lead Funnel. With this tool, website pages can provide a specified number of locations around the targeted location of the GEO Landing Page. One of the brilliant features of this tool is its the automatic location interlinking capability.
At the moment, the focus on GEO targeted Landing Pages is not pronounced because most SEO professionals do not focus on them. Travel companies mostly utilize GEO Targeted Landing Pages for their SEO. And only several companies know how to use this for their own benefits. Let us look at this example together:

This example is a screenshot showing Expedia’s GEO Landing Page. If you look closely at the section titled “Car Rental Deals in Top Destinations”, you should be able to tell that the section describes a Nearby Feature built for the purpose of interlinking locations. If you want to upscale on the results in this case, it is very good to streamline the locations and to only use the locations that are within the vicinity of the Landing Page. Here’s an example of how the tool works:

The most outstanding feature of this tool is the automatic sync and calculation of close cities, towns, neighborhoods for each Landing Page created for a new location. This tool guarantees that all of the Landing Pages will receive regular updates.

If you’re interested considering using this tool, the company behind this technology is us. Do not hesitate to contact us.

SEO Benefits of the Nearby Widget

The Nearby-Widget is a brilliant SEO tool with great benefits. It is an effective tool for SEO grandmasters, and its efficiency in the following areas is second to none:

Do I need this?

The basic importance of GEO pages for businesses is the ease of providing services, products for audiences in specific areas. This is highly beneficial for every business in today’s competitive business landscape and it does hold the same benefit for businesses and branches that are not even considered brick and mortar.

Screenshot of the blue media Geolocation Tool

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CATEGORIES Search Engine Optimization
About the Author
ABOUT THE AUTHOR Dr. William Sen CEO and founder of blue media

William Sen has been an SEO since 2001 and is a Software Engineer since 1996, and has been working as an Associate Professor in Germany for the University of Dusseldorf and Cologne. He has been involved in developing custom SEO tools, large website and software projects. William has a PhD in Information Sciences and has been working for brands such as Expedia, Pricewaterhouse Coopers, Bayer, Ford, T-Mobile and many more. He is the founder of blue media.

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