by Dr. William Sen | CEO and founder of Blue Media

Google is introducing FCF (First Click Free)

Google's new SEO Guidelines FCF Already in Effect

Have you ever noticed navigating through a website and instead of seeing content as expected, it’s blurred and blocked by a pop-up telling you to pay for the content? So, what do you do? You close that screen and go to another source, right? Google has already announced that this tactic is considered to be spam and against the Google Webmaster Guidelines. Therefore, Google has started to enforce online businesses to provide users the opportunity to discover the content first, before they decide to buy called FCF (First Click Free). According to Google’s new Webmaster Guidelines users should be provided 50-100 words of the article first at least, before asking them to buy it.

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ABOUT THE AUTHOR Dr. William Sen CEO and founder of Blue Media

Dr. William Sen is an SEO expert, Software Engineer, and Associate Professor with more than two decades of experience across software, data, and information sciences. He has worked in SEO since 2001 and in software engineering since 1996, and has taught at some of the world's leading universities. William studied International Business at UC Berkeley, completed his degree in Information Economics at TH Köln, Germany's largest university of applied sciences, and holds a PhD in Information Sciences. He served in the army in Operational Information (OpInfo). He has worked with leading brands including 3M, PwC, Bayer, Ford, Raytheon, and many more.

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