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Accelerated Mobile Pages
by Dr. William Sen | CEO and founder of blue media

Accelerated Mobile Pages

Google is forcing AMP Pages


As more and more features and technologies around web development arose, websites became slower, especially on mobile devices.

The more sophisticated a page is, the more time it needs to load on a mobile device. At the same time, Google doesn’t like pages that are stuffed with technology, including videos and animation, that would slow down the load time and impair the user experience. A website may have a great design, look and feel, but what good is that when no one is there to see if Google refuses to drive traffic to it.

As usual in life, when things get complicated people tend to simplify things. This is where AMP Pages come into play. AMP stands for Accelerated Mobile Pages and is a project led by Google launched in 2015. It’s a collection of guidelines that sets a new approach to a more simplified technology, and so far more than 25 million websites have implemented it. Google announced that it would enforce the AMP implementation on websites starting February 2018.

CATEGORIES Web Development
About the Author
ABOUT THE AUTHOR Dr. William Sen CEO and founder of blue media

William Sen has been an SEO since 2001 and is a Software Engineer since 1996, and has been working as an Associate Professor in Germany for the University of Dusseldorf and Cologne. He has been involved in developing custom SEO tools, large website and software projects. William has a PhD in Information Sciences and has been working for brands such as Expedia, Pricewaterhouse Coopers, Bayer, Ford, T-Mobile and many more. He is the founder of blue media.

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