Accelerated Mobile Pages
Google is forcing AMP Pages
As more and more features and technologies around web development arose, websites became slower, especially on mobile devices.
The more sophisticated a page is, the more time it needs to load on a mobile device. At the same time, Google doesn’t like pages that are stuffed with technology, including videos and animation, that would slow down the load time and impair the user experience. A website may have a great design, look and feel, but what good is that when no one is there to see if Google refuses to drive traffic to it.
As usual in life, when things get complicated people tend to simplify things. This is where AMP Pages come into play. AMP stands for Accelerated Mobile Pages and is a project led by Google launched in 2015. It’s a collection of guidelines that sets a new approach to a more simplified technology, and so far more than 25 million websites have implemented it. Google announced that it would enforce the AMP implementation on websites starting February 2018.
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