+1 (858) 397-9792
EN | DE
CONTACT US
Accelerated Mobile Pages
by Dr. William Sen | CEO and founder of blue media

Accelerated Mobile Pages

Google is forcing AMP Pages


As more features and technology around web development arose, websites became slower, especially on mobile devices.

The more sophisticated a page is, the more time it needs to load on a mobile device. At the same time, Google doesn’t like pages that are stuffed with technology, including videos and animation. This would often slow down the overall load time and impair the user experience.

A website may have a great design, look and feel, but what good is that when no one is there to see if Google refuses to drive traffic to it?

What are Accelerated Mobile Pages (AMP)?

As usual in life, when things get complicated people tend to simplify things. This is where AMP Pages come into play.

AMP stands for Accelerated Mobile Pages, and is a project led by Google launched in 2015. It’s a collection of guidelines that sets a new approach to a more simplified technology, and so far more than 25 million websites have implemented it.

Google announced that it would enforce the AMP implementation on websites starting February 2018.

What is the main advantage of AMP?

The main benefit of AMP is it helps pages load faster, resulting in users receiving content quicker. It is important to remember that the majority of the world is still on slow wireless connections, and does not operate on high-speed cable internet.

What about disadvantages of AMP?

The main issue with AMP is that now your pages are displayed by Google within their own product. It is often difficult for users to find their way out of an AMP and switch back to the real, mobile version.

Is AMP important for SEO?

As stated before, AMP helps improve load times, so it can potentially help your pages rank better than before if users bounce less frequently and explore your content. It is rumored that AMP is a ranking factor as of the Mobile First Index rolling out, but this is of course only a rumor.

Ultimately, it is up to you if you want to implement AMP on your site and measure the results. If you would like to learn more about AMP, contact us anytime!

CATEGORIES Web Development
About the Author
ABOUT THE AUTHOR Dr. William Sen CEO and founder of blue media

William Sen has been an SEO since 2001 and is a Software Engineer since 1996, and has been working as an Associate Professor in Germany for the University of Dusseldorf and Cologne. He has been involved in developing custom SEO tools, large website and software projects. William has a PhD in Information Sciences and has worked for brands such as Expedia, Pricewaterhouse Coopers, Bayer, Ford, T-Mobile and many more. He is the founder of blue media.

LEAVE A COMMENT:
Your comment will be published after being reviewed by moderators. Thank you

Latest Blog Posts

How Long Does it Take for an SEO Campaign to See Positive Effects? How Long Does it Take for an SEO Campaign to See Positive Effects?

Discover how long it takes to see positive results from an SEO campaign: Learn the factors that affect the speed of SEO.

Why Germans Don't Like WPEngine Why Germans Don't Like WPEngine

In Europe and Germany, WPEngine is considered non-compliant with GDPR. Is this assessment justified, and which alternatives are available?

Pros and Cons of Using ChatGPT and AI Content for SEO Pros and Cons of Using ChatGPT and AI Content for SEO

Learn how to create standout SEO-friendly content with ChatGPT while navigating its limitations, based on Google's guidelines and best practices.

  SEE MORE  
Ready to boost your leads? Request a FREE consultation!
Thanks for contacting us! One of our representatives will be in contact with you shortly regarding your inquiry.