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YouTube SEO (Part 4): The Don’ts
by Dr. William Sen | CEO and founder of blue media

YouTube SEO (Part 4): The Don'ts

Negative YouTube SEO: What You Should Avoid At All Times


According to YouTube’s guidelines, Google doesn’t like controversy. Not long ago, YouTube would even call it by the name and talk about “controversial topics”, and stop to support such content. That led to a huge discussion within the community and hit the news with another controversial topic about YouTube’s standpoint on freedom of speech and censorship. Until today YouTube has refused any comments on that matter, but simply relabeled their policy to “advertiser-friendly content” which made it even more devious.

Most YouTuber’s are not sure about what that means and what YouTube actually is trying to force to its creators. Some know but leave it at that as they don’t want to lose their channel’s trust and fall into YouTube’s disfavor.

What we know: YouTube uses automatic topic detection algorithms and performs speech recognition, and image mining to understand what your video is about. The algorithm is very flawed, and many videos are being discredited which have no controversy at all. Videos talking about home renovation and mentioning “Nailgun” are being discredited,because they are encouraging violence. Videos are being ranked down that mention the life of Donald Duck, where the YouTube algorithm thinks it’s a controversial topic about Donald Trump.

Long story short, YouTube is all about entertainment. Frankly, political controversy no matter which direction and topic, can rank down your video and even your whole channel. So, if you know the truth about who controls the world, you better keep it to yourself and create videos about chocolate cookie recipes instead.

YouTube Automation

On your journey, you will encounter some tools that will promise you channel growth. If you hear anything about tools that automatically subscribe, comment or whatsoever — run away from it! Any automatic engagement or whatnot is against YouTube guidelines and will be considered spam.

It’s most likely that YouTube won’t even warn you. In the past, YouTube’s philosophy was always to avoid transparency about their negative measures towards your channel or videos.

Imagine what it would be like when your YouTube account, email, Adsense, and Google Ads is nuked because you used a bot to get likes, earnings or views. You want to avoid being banned altogether. Google may feel like you are gaming their system. Build the channel naturally, though it may look like forever, it pays in the long run.

You will see a huge drop of views on your channel if you act against Google’s guidelines. And videos and even your whole channel may even completely disappear from the result pages. Only when it’s too late already, you will know that YouTube has excluded you from their realm without warning. In the SEO world, this is called “getting hit”. You don’t want to “get hit” by YouTube or Google.

Here is a good video that explains it pretty well:

Sadly, almost all positive reviews about YouTube Automation tools are biased. It’s because almost all these tools offer so-called affiliate deals when people advertise for them. That means, these scammers give their promoters an individual link, so they can share it with the community. When people click on that link and buy the product on that page, these affiliates pay their promoter up to 50% of the revenue generated. You will find hundreds of posts and assumable honest reviews how great these tools are. Don’t fall for it!

Advertising on Other Channels

So, you want to accelerate viewership, eh? Why not just post your video’s URLs to the comment section of a bunch of other videos? Bad idea: it’s called spam commenting.

If you have really something to say and your link is genuine, and you do it once a while — fine! But if you start to post and advertise your video URL consequently to other channels, YouTube will classify you as a spammer. And again — you won’t get noticed or warned as usual. From your standpoint, it will look like everything is going well. While on the other end, your comments will be under the “Likely Spam” folder of the YouTube creators like this:

YouTube Spam Commenting

As you can see above from this real case example, these peeps think they’re successfully advertising for their videos. Without them knowing, however, YouTube has already flagged them as spam commenters. Once you’re flagged as a spammer, no matter what you write… your comments will land on everybody else’s “Likely Spam” folder.

If you’re already thinking how to create more accounts and try to outsmart YouTube, let me tell you this: Google has been facing spammers for decades who constantly try to outsmart them. No matter how many disguising techniques you might think of, YouTube and Google know them all. It just won’t work.

When you say things line “check out my channel” in the comments section it sounds like spam. Use natural methods to let people know about your channel. Don’t force it.

Click Generators

Don’t buy clicks… ever! Not from eBay, not from Fiverr, not from anywhere! As much as getting organic hard, creating artificial clicks will jeopardize your channel. Also, click generators don’t create Retention Rates and Watch Time. For YouTube, it will look like people have watched 1 second of your video and bounced off. That data will downrank your video immediately (I talked about this in YouTube SEO Part 1: How to Get Higher Rankings). This would be considered negative YouTube SEO. Besides YouTube has measures to identify automatic click generators. This trick worked more than 15 years ago — automatic click generating times are long over.

Let’s talk about the things you might have heard, because everybody talks about it. But it’s hoax. In my next article I’m talking about the Top YouTube SEO Myths.

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CATEGORIES Search Engine Optimization Social Media Marketing
About the Author
ABOUT THE AUTHOR Dr. William Sen CEO and founder of blue media

William Sen has been an SEO since 2001 and is a Software Engineer since 1996, and has been working as an Associate Professor in Germany for the University of Dusseldorf and Cologne. He has been involved in developing custom SEO tools, large website and software projects. William has a PhD in Information Sciences and has worked for brands such as Expedia, Pricewaterhouse Coopers, Bayer, Ford, T-Mobile and many more. He is the founder of blue media.

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