Search Engine Optimization

SEO Articles & Knowledge

Get More Traffic Using the SEO Fresh Content Technique

Content freshness is one of the oldest and still the most important algorithms and features in SEO. We’ll tell you how to regularly update your content to get better rankings in search engines.

Biggest SEO Mistakes: Orphan Pages

Almost every website has it and it hurts SEO. We’re talking about Orphan Pages – pages that exist on your website but are not linked to from anywhere. Learn more about how to find and what to do with them.

Top YouTube SEO Myths

A lot of rumors are known about how you can boost your YouTube channel. However, listen to this first, before you destroy your channel.

Are Content Delivery Networks (CDN) Good or Bad for SEO?

Using Content Delivery Networks (CDNs) may be good for your page speed. But they are a bummer when it comes to other SEO factors. You should use CDNs only when you really have to. Read all about SEO and CDNs!

The Importance of Blogs for SEO

Why are blog posts important when they provide valuable information but don’t necessarily convert? Here is why!

What’s the Title Tag in SEO and How to Use it

The Title Tag is essential when it comes to SEO. Here are some of the most important tips how to utilize this feature and how to avoid penalties from search engines.

Why Professional SEO Agencies Don’t Promise Rankings

Many SEO agencies promise exactly this to their clients: “How to be number one on Google”. How truthful is this promise?

How to Use SEO Optimized Images

Images need to go through some extensive process before they’re fit for SEO. It’s not just about the ALT Tag, but so much more! Read now to understand the importance of file format, file name, and many more!

SEO Strategy

What’s the difference between SEO Plan, SEO Tactics and SEO Strategy? Find all about the perfect SEO Business Strategy and what it should include.

SEO GEO Targeting & Intelligence

GEO targeting has been used for many years, but since Google changed its algorithm in September 2016, the game has changed. Find out more about GEO targeting with SEO.

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) has been around since there are search engines. The story of SEO basically starts with PageRank. It was developed in 1996 at Stanford University by the two founders of Google Larry Page and Sergey Brin—however, the algorithm is no longer in used as of 2025 today. But the algorithm showed for the first time that the positioning of websites and pages hon the search engine result pages (SERP) happens according to a certain algorithm. As a result, first webmasters became SEOs and optimized their websites accordingly. It has been over 20 years since the first SEOs started optimizing websites for the purpose of being ranked high. Meanwhile, it can be said that Google determines how websites should be built. The so-called Google Webmaster Guidelines tell the webmasters exactly what they need to do in order to appear in the highest positions of the SERP. Therefore, it is inevitable to know all Google Guidelines if one wants to get ranked high. Conversely, websites cannot be upgraded if they do not comply with Google’s policies. Add to that 20 years of SEO experience in the SEO space. Outside of Google, there are a number of experiences and insights that are regularly shared among SEOs. These are also partially confirmed by Google through numerous channels Google uses. For example, Google has provided numerous videos on YouTube as well as numerous blogs for SEOs. In addition, Google spokespersons target SEOs through numerous other blogs, forums, and social media channels. However sometimes, the best SEO knowledge can’t be found anywhere as some SEOs have exclusive knowledge about SEO techniques. We have shared some of that knowledge in this SEO blog category.

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