+1 (858) 397-9792 2023@gobluemedia.com

SEO & Paid Search for Oil, Gas & Energy Industry

Digital Marketing Agency Specialized In The Energy Market

blue media marketing

The blue media team has been performing SEO and Paid Search services for energy businesses for more many years.

In our experience as of 2023, SEO and SEM campaigns in the renewable energy business are rare due to the relatively conservative business environment. This opens great opportunities for businesses that strive to become market leaders.

We’ve worked with energy companies large and small over the years and every campaign has been tailored to each company’s specific needs.
We offer tailored solutions that are aligned to each energy business’ visions and strategies. blue media does not offer standardized packages and will always listen to you to understand your goals first before putting together a custom energy strategy for your business
We use a scientific approach in the energy business to provide results: We do our research first, then we create an action plan for your campaign based on the energy industry, competitors, and your custom goals and objectives.

Google Certification Social Media Manager Certification Best SEO Company 2021 YouTube Partner ADA Compliant Website

Inspire Energy

Inspire Energy

Generating Leads Through SEO

Inspire is an Energy Company that took advantage of the deregulated U.S. Energy market and needed help with SEO.



Increased SEO Traffic By 141% Year Over Year

Wattics is an energy management software company that wanted to generate targeted leads through SEO.

blue media

What Makes Us Different

Blue media offers a tailored approach to each business. We don’t offer packaged marketing campaigns. We believe that every client has a different brand and needs a different strategy.



Digital Marketing For The Energy Business


The blue media team has been performing SEO and Paid Search services for energy businesses for many years. We have vast experience in this very specific and profound business.

Our team member Dr. William Sen for example first started to work for German companies as Germany created the world’s first major renewable energy economy. Germany had already started to privatize and deregulate the energy business in 2004. A year later, the side effect of the energy revolution made the market extremely competitive in Germany. Even so, blue media’s team member Dr. Sen was already working for German companies in the renewable energy business.

Power Utilities and Automation Systems

A couple of years later, our team member’s experience include working for several companies engaged in the energy business. Since then, blue media’s team has kept its pace, and today we are helping renewable energy businesses with their SEO and SEM endeavors all around the United States.

Whatever your specific need may be for Paid Search or SEO, for instance: oil/gas, electricity, electric power, as well as smart home automation devices, and services (power utilities), you can use our renowned experience in the industry.

5 of 5 stars rating

We've been working with blue media for years, and it’s been an amazing experience with results we never would have thought were possible.

Jurgen Schmerler – CEO of VerifiR (San Diego, CA)
5 of 5 stars rating

blue media has taught us the importance of Search Engine Optimization. In a matter of weeks, our website traffic more than doubled, (an increase of upwards of 190%) and a visible increase in the number of qualified leads received each week.

Amy Ryan – Wattics.com (Ireland)
5 of 5 stars rating

blue media has been great to work with since our humble beginnings a few years ago. We have been able to acquire new clients, and new leads coming to us every day.

Danielle Miano – Director of Business Friendships at The Point (San Diego, CA)
5 of 5 stars rating

I have had the pleasure of working with blue media for over 5 years. Their work is the best in the industry and I have recommended them to many other companies over the years and will continue to do so.

Paul Greenwood – CEO of GDS LINK International
5 of 5 stars rating

blue media has been great partners for me in 3 separate companies. Our rankings have significantly increased with highly converting keywords. On PPC they were able to outperform an existing campaign by over 30%. I can’t recommend blue media highly enough.

Scott Lascelles – CEO, MySMBScore
5 of 5 stars rating

As great as always, blue media is extremely helpful with our new brand on both SEO and SEM. With their effort, blue media helped bring a GREAT amount of revenue just within 2 months.

Jacob Xi – Co-founder, Sijohome.com
5 of 5 stars rating

blue media has provided us with critical insight into our business. Their guidance and expertise have been essential in taking our business to the next level. I highly recommend their services, they are top notch!

Larissa Ivanoff – General Manager, Kalish Institute
5 of 5 stars rating

blue media has developed the website from scratch and developed key sections for my business. Now we're getting more calls from potential clients. I'm very happy with everything so far and will keep doing business with blue media.

Dr. Jerry Blum – CEO, USA Reading Clinic
5 of 5 stars rating

Blue Media was exactly what Kickfurther was looking for. Our goals for SEO were to establish a presence online amongst our competitors, produce quality content, increase traffic to our website and build brand awareness. Blue Media has helped us improve our search engine rankings, drive customers to our website using industry relevant keywords and establish consistency with content production for our site. They've taken the time to understand our industry and helped us develop a strategy that has produced results.

Kaylyn Perry – Manager, Content & Social
5 of 5 stars rating

The Blue Media team are SEO experts extraordinaire. Their approach is strategic, robust, and thoughtful and they are a true pleasure to work with. They took our SEO strategy and execution to a completely new level and their results speak for themselves – enthusiastically recommend!

Shoshana Glickman – VP of Marketing & Communications
5 of 5 stars rating

In a short period of time Blue Media has redesigned re-optimized our website. We have seen a significant increase in site visits and clicks, are excited to continue to see how our business grows with their expertise.

Russell Bryant – Founder/ CEO


Deregulated Energy Markets in the USA

The energy business is just being privatized in the USA, and more and more States are being deregulated every year. As of 2019 only 12 states so far have been deregulated, which is only 24% – among them: Connecticut, Delaware, Illinois, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, Ohio, Pennsylvania, Texas, and Maryland.

Deregulated Energy Business USA
Industry watcher, Deloitte, in their 2018 report states that the generation of renewable energy has doubled since 2017. In the next 5-10 years, there is an expected increase of more than 1,800% in this business. And yet, only a few energy companies have effectively engaged in a holistic online marketing process. The conservative nature of business is an issue that continues to stand in the wider way of adopting SEO/SEM. Many companies we talked to seem not to know what SEO or SEM is or how it can help them capture new leads.

And yet, the companies we work for, who understand the impact of SEO in evolving new businesses, have started to see enormous increases in organic conversions – this means, for example, people who find the company through Google Search and leave their addresses to be contacted by the company’s sales representative. Most of all, SEO is more cost-effective than traditional ads in getting renewable energy products/services to domestic and international markets.

However, we do not work solely with large enterprises: smaller renewable energy operations can also profit from our vast knowledge in this space. One of them is Inspire Energy: another energy company trying to get a hold of this very new but enormously evolving business in the United States. Inspire Energy have engaged us to make sure they are in the lead as one of the biggest players in the future when it comes to online visibility.

Energy Market from a Paid Search Standpoint

Setting up a Paid Search campaign can be done in a day, however getting the conversions and a high quality score requires years of experience. It involves keyword grouping experiments, keyword research, user behavior knowledge, and analysis. Paid Search is one of the most time-consuming efforts in online marketing. To set up your paid search campaign right, you need to have a deep understanding of the renewable energy business, how consumers convert, and what they are looking for. As the energy industry constantly evolves, and consumer expectations change from month to month, it’s imperative that research for a Paid Search campaign for energy providers is done continuously. The earlier you start with your campaign and research, the more lessons learned and data you will gather. That kind of analysis usually takes months to comprehend and transition into a paid search campaign.

Energy Market from an SEO Standpoint

Investing in SEO as early as possible has a major advantage: The ones who capture most of the organic traffic and keywords first will become first movers in the eyes of search engines such as Google. It will be very difficult for second movers in this business to recapture traffic that has been utilized already by the competition. Don’t waste any more time and start with SEO to position yourself in capturing a growing customer base in this promising business as early as possible. If you don’t move with speed the competitors and second movers may take away your traffic. The longer your website with the appropriate SEO funnel is online, the more Google Trust you will earn. That means, no matter how strong or great the SEO campaigns of other competitors may be afterward, Google will always favor your content if you were there before anybody else. You will be able to establish yourself as an authority in the energy market by being visible on the top positions of Google.

With the right SEM & SEO, we can make sure that this traffic and conversions are being maintained with the most effective Paid Search & SEO strategy. If you start earlier than your competitors and second movers, they will have a hard time recapturing the organic traffic and Paid Search knowledge your business has already acquired.

Ready To Boost Your SEO?

Tell us more about your business and we’ll tell you how we can help!



blue media Marketing, Inc.

Our headquarters is located in sunny San Diego, California, but we provide solutions all around the United States.

We also have worked and have been working with international clients such as from China, Ireland, Australia, and Germany.


Oberlin Drive San Diego

Ready to boost your leads? Request a FREE consultation!
Thanks for contacting us! One of our representatives will be in contact with you shortly regarding your inquiry.