SEO & Paid Search for the Oil, Gas & Energy Industry

Digital Marketing For Energy Companies

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Results You Can Count On

growth
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Traffic and client engagement can surge by up to 257% within the initial three months based on our experience.

conversion rate
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Up to 350% and more conversions are likely to happen with SEO measures applied on your website.

SUCCESS RATE
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97% of our clients stay with us for more than 3 years on average, most of them for more than 8 years and longer.

Some of our SEO results

After 16 Months

Visits per MONTH
0 K+

Started in 1.5 years ago with 1,100 keywords, now our Client has 5,600 ranking keywords.

Traffic went from 0 to 78,000+ visits per month..

After 8 Months

Visits per Day
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Started 8 months ago with 4,800 ranking keywords, now have 27,000 keywords.

Traffic went from 0 to 650+ visits per day.

After 3 Months

Visits per Day
0 K+

Started in only 3 months ago with 500 ranking keywords, now have 4,700 keywords.

Traffic went from 6,000 to 14,000 visits per month.

Enhance your Search Engine Presence and draw Substantial Traffic to your website with Blue Media’s Energy SEO Specialists. By utilizing trusted methods, we transform visitors to clients on your website.

How Does It Work?

What You’ll Get When You Sign Up:

SEO Specialists With 20+ Years of SEO Strategy, Implementation & Data Analysis Experience.

SEO-Strategy

SEO Strategy and Setup

SEO Campaign Buildout

SEO Campaign Buildout

SEO Support
Ongoing SEO Support & Optimization
SEO Tracking & Reporting
SEO Tracking & Reporting

Why SEO for the Energy Business?

1

Environmental Awareness

Consciousness of consumers regarding environmental concerns has rapidly grown over the past decade.

2

Google No. 1

Google is the most popular resource for consumers to find an energy provider.

3

Action-Driven

Consumers in 2024 are more action-driven online, when it comes to environmental concerns

Source: www2.deloitte.com/us/en/pages/energy-and-resources/articles/energy-behavior-resources-study.html

Why Blue Media?

Experience

Our team has been providing SEO services for over 20 years.

Specialization

We specialize exclusively in SEO, dedicating all our resources and expertise to this singular focus.

Tailored

Our SEO strategy is specifically tailored to meet your unique needs, rather than following a rigid, pre-packaged process

Increase Visibility

Increase Your Visibility

We'll help grow your business by executing a custom SEO strategy based on in-depth research.

Reduce costs

Reduce your costs

Get more relevant traffic for a fraction of the cost. We'll help save you money. SEO is one of the cheapest marketing channels for driving relevant traffic.

Increase Conversions

Increase your conversions

Our philosophy is that while rankings and traffic are important for SEO, the ultimate goal of SEO is to drive conversions and sales for your business.

We Focus Our SEO on the Solar Panel Industry

Our specialization enables us to understand the unique needs of the Solar Panel field, offering you the advantage of working with dedicated SEO experts.

SEO/PPC Solar Industry

Digital Marketing For The Energy Business

For many years, the Blue Media team with its heardquarters in San Diego has specialized in SEO and Paid Search for the energy sector, bringing deep expertise to this nuanced field. A prime example of our team’s experience is Dr. William Sen’s early involvement in the renewable energy sector. He began his work with European companies around the time Germany pioneered the world’s first significant renewable energy economy. This shift began in 2004 when Europe started the privatization and deregulation of its energy sector. By 2005, these changes had led to heightened competition within the European market. Despite these challenges, Dr. Sen was already making significant contributions to German companies in the renewable energy field.

Power Utilities and Automation Systems

Several years on, our team member’s portfolio expanded to include a variety of companies in the energy sector. Maintaining our momentum, blue media’s team now supports renewable energy businesses across the United States with their SEO and SEM initiatives.

We cater to a broad spectrum of needs within Paid Search and SEO, encompassing areas like oil and gas, electricity, electric power, as well as emerging fields such as smart home automation devices and services (power utilities). Leverage our industry-renowned experience to propel your business forward in these dynamic sectors.

Deregulated Energy Markets in the USA

The energy sector in the USA is undergoing a significant transformation, with privatization and deregulation progressively being implemented across various states. As of 2024, deregulation has been enacted in 13 states, representing 26% of the country. These states include Connecticut, Delaware, Illinois, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, Ohio, Oregon, Pennsylvania, Texas, and Maryland, marking a pivotal shift in the American energy landscape.

Deregulated Energy Business USA

In their 2018 report, industry expert Deloitte highlighted that renewable energy generation has doubled since 2017. Over the next 5-10 years, an astounding increase of more than 1,800% is anticipated in this sector. However, the challenge lies in the fact that only a handful of energy companies have fully embraced a comprehensive online marketing strategy. The sector’s traditionally conservative approach has been a significant barrier to the widespread adoption of SEO/SEM. Many companies we’ve spoken with are either unaware of what SEO or SEM entails or how it could be instrumental in generating new leads.

On the other hand, those companies we’ve partnered with, recognizing the transformative impact of SEO in fostering business growth, have begun witnessing substantial growth in organic conversions. This includes, for example, potential customers discovering the company via Google Search and submitting their contact details for follow-up by sales representatives.

Notably, SEO has proven more cost-effective than traditional advertising in marketing renewable energy products and services to both domestic and international markets.

Our expertise isn’t limited to large corporations; smaller renewable energy ventures also benefit from our extensive knowledge. Take Inspire Energy, for example. As a growing player in the U.S. renewable energy market, they’ve enlisted our services to ensure they stay at the forefront of online visibility, positioning themselves as one of the key competitors in the future landscape of this rapidly evolving industry.

Energy Market from a Paid Search Standpoint

Launching a Paid Search campaign can be a swift process, achievable within a day, but cultivating high conversions and achieving a robust quality score demands years of expertise. This complex task requires an intricate blend of keyword grouping experiments, extensive keyword research, a deep understanding of user behavior, and thorough analysis. Paid Search ranks as one of the most labor-intensive components of online marketing.

To effectively establish a Paid Search campaign, it’s crucial to possess an in-depth knowledge of the renewable energy sector, comprehend how consumers make their conversion decisions, and understand their search intent. With the energy industry in constant flux and consumer expectations evolving month by month, ongoing research is essential for energy providers’ Paid Search campaigns. The sooner you initiate your campaign and research, the more valuable data and insights you’ll accumulate. Typically, translating this analysis into an effective Paid Search strategy takes months, as it involves comprehending nuanced data and incorporating it into the campaign’s framework.

Energy Market from an SEO Standpoint

Initiating SEO efforts at the earliest opportunity offers a significant strategic advantage. Early adopters who capture a substantial share of organic traffic and keywords swiftly establish themselves as first movers in search engines like Google’s eyes. This early lead makes it challenging for subsequent competitors to reclaim the market share already dominated by the pioneers. Delaying SEO initiatives only opens doors for competitors and latecomers to erode your potential traffic.

The longevity of your website with a well-structured SEO funnel directly contributes to increasing ‘Google Trust.’ This trust factor is critical; even if competitors later launch strong SEO campaigns, Google tends to favor content from the original, established sources. By being proactive and securing top positions on Google early, you cement your status as an authoritative figure in the energy market.

Moreover, with a carefully crafted SEM & SEO strategy, you can ensure that this traffic and conversion rate are not just attained but sustained. Starting ahead of your competitors gives you a distinct edge. They will struggle to recapture the organic traffic and Paid Search expertise that your business has already consolidated. In short, early investment in SEO and SEM sets a formidable foundation, making it challenging for others to challenge your established online presence.

Meet The Founders

Dr. William Sen is the CEO and brings over 20 years of experience in providing SEO services. He’s also an Associate Professor at TH Cologne, Germany’s leading University of Applied Sciences, where he teaches SEO. In 2001, he developed the first set of SEO/SEM guidelines for Procter & Gamble and also launched Ford Motors’ first social media campaign.

Connor Bringas serves as the Shareholder and boasts 18 years of experience as an SEO/PPC expert. Over his career, he has consulted for Fortune 500 companies like Expedia, Microsoft, and Intuit. He oversees a team of SEO Managers and Specialists, builds strong client relationships, and crafts effective SEO campaigns.

Client Experience

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Our Headquarters

Blue Media Marketing, Inc.

Our headquarters is located in sunny San Diego, California, but we provide solutions all around the United States. We also have worked and have been working with international clients such as from China, Ireland, Australia, and Germany.

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