SEO & Paid Search for the Oil, Gas & Energy Industry
Digital Marketing For Energy Companies
Questions? Contact Us!
Results You Can Count On
Traffic and client engagement can surge by up to 257% within the initial three months based on our experience.
Up to 350% and more conversions are likely to happen with SEO measures applied on your website.
97% of our clients stay with us for more than 3 years on average, most of them for more than 8 years and longer.
Some of our SEO results
After 16 Months
Started in 1.5 years ago with 1,100 keywords, now our Client has 5,600 ranking keywords.
Traffic went from 0 to 78,000+ visits per month..
After 8 Months
Started 8 months ago with 4,800 ranking keywords, now have 27,000 keywords.
Traffic went from 0 to 650+ visits per day.
After 3 Months
Started in only 3 months ago with 500 ranking keywords, now have 4,700 keywords.
Traffic went from 6,000 to 14,000 visits per month.
Enhance your Search Engine Presence and draw Substantial Traffic to your website with Blue Media’s Energy SEO Specialists. By utilizing trusted methods, we transform visitors to clients on your website.
- Be Found Through Search Engines
- Amplify Your Website Traffic​
- Secure More Inquiries & Transactions on Your Website​
How Does It Work?
Campaign Kick-Off
Once the contract is finalized, your dedicated SEO expert will handle your campaign.
We’ll swiftly set up an introduction call to delve into your goals.
This initial conversation is crucial for gathering the necessary details for your campaign’s launch, whether it’s gaining access to your current website or talking about website creation if you chose that option at checkout.
Strategic Onboarding
The early weeks play a pivotal role in determining the trajectory of your SEO campaign. Our devoted SEO experts will start by performing an in-depth keyword and competition research.
Using the findings from this analysis, we will outline an SEO strategy tailored for your website and goals.
Before presenting it to you for assessment and approval, this roadmap will be meticulously reviewed by another SEO strategist from Blue Media.
Execution
Right after our call, our SEO professionals will set in motion the strategic measures detailed in your roadmap.
As search engines recognize these fresh updates, you’ll likely notice a significant uptick in your website’s traffic and conversions, perhaps surpassing previous efforts.
It’s typically at this juncture that you as our Client truly grasp the profound effects of our masterfully executed SEO approach.
Data-Driven Refinement
As your campaign starts, we’ll keep a close eye on its performance to spot areas for improvement.
You’ll receive regular reports showing the progress we’re making and pointing out areas that could benefit from some changes.
These insights will help both of us understand where the campaign stands and where it could go, ensuring its success now and its potential for growth in the future.
Continuous SEO Campaign
The sustained success of an SEO campaign often hinges on “Content Freshness”—the regular updates added to your website.
These updates affect how often Google’s bots visit and review your site. We aim for a high frequency, indicating to Google that your site is always improving.
Regular and meaningful content is key here; the more often you update, the better chance your website has to increase its visibility and climb the rankings.
SEO Specialists With 20+ Years of SEO Strategy, Implementation & Data Analysis Experience.
SEO Strategy and Setup
- We Identify Growth Opportunities & Build Strategies Based on This
- Website Analysis Used to Build Strategy
- Competitor Analysis to Build Strategy
SEO Campaign Buildout
- SEO Content Strategy & Buildout
- SEO Roadmap Creation and Execution
- Site Structure Buildout
- Weekly SEO Optimizations
- Weekly/Bi-weekly Calls
- Quick Response Times
- Dedicated SEO Specialist
- SEO Conversion Tracking Setup
- Monthly SEO Reports
- On-Going Reporting of Progress
The SEO team has been great to work with since our humble beginnings a few years ago.
We have been able to acquire new clients, and new leads coming to us every day.
Danielle Miano (Director of Business Friendships)
As great as always, they have been extremely helpful with our new brand on both SEO and SEM.
With their effort, blue media helped bring a GREAT amount of revenue just within 2 months.
Jacob Xi (Co-Founder)
blue media and their team have provided us with critical insight into our business.
Their guidance and expertise have been essential in taking our business to the next level. I highly recommend their services, they are top notch!
The SEO team has developed the website from scratch and developed key sections for my business.
Now we’re getting more calls from potential clients. I’m very happy with everything so far and will keep doing business with blue media.
Dr. Jerry Blum (CEO)
The SEO team are experts extraordinaire. Their approach is strategic, robust, and thoughtful and they are a true pleasure to work with.
They took our SEO strategy and execution to a completely new level and their results speak for themselves – enthusiastically recommend!
In a short period of time the SEO team has redesigned & re-optimized our website.
We have seen a significant increase in site visits and clicks, are excited to continue to see how our business grows with their expertise.
Russell Bryant (Founder/ CEO)
Why SEO for the Energy Business?
1
Environmental Awareness
Consciousness of consumers regarding environmental concerns has rapidly grown over the past decade.
2
Google No. 1
Google is the most popular resource for consumers to find an energy provider.
3
Action-Driven
Consumers in 2024 are more action-driven online, when it comes to environmental concerns
Source: www2.deloitte.com/us/en/pages/energy-and-resources/articles/energy-behavior-resources-study.html
Why Blue Media?
Experience
Our team has been providing SEO services for over 20 years.
Specialization
We specialize exclusively in SEO, dedicating all our resources and expertise to this singular focus.
Tailored
Our SEO strategy is specifically tailored to meet your unique needs, rather than following a rigid, pre-packaged process
Increase Your Visibility
We'll help grow your business by executing a custom SEO strategy based on in-depth research.
Reduce your costs
Get more relevant traffic for a fraction of the cost. We'll help save you money. SEO is one of the cheapest marketing channels for driving relevant traffic.
Increase your conversions
Our philosophy is that while rankings and traffic are important for SEO, the ultimate goal of SEO is to drive conversions and sales for your business.
We Focus Our SEO on the Solar Panel Industry
Our specialization enables us to understand the unique needs of the Solar Panel field, offering you the advantage of working with dedicated SEO experts.
Digital Marketing For The Energy Business
Power Utilities and Automation Systems
Several years on, our team member’s portfolio expanded to include a variety of companies in the energy sector. Maintaining our momentum, blue media’s team now supports renewable energy businesses across the United States with their SEO and SEM initiatives.
We cater to a broad spectrum of needs within Paid Search and SEO, encompassing areas like oil and gas, electricity, electric power, as well as emerging fields such as smart home automation devices and services (power utilities). Leverage our industry-renowned experience to propel your business forward in these dynamic sectors.
Deregulated Energy Markets in the USA
The energy sector in the USA is undergoing a significant transformation, with privatization and deregulation progressively being implemented across various states. As of 2024, deregulation has been enacted in 13 states, representing 26% of the country. These states include Connecticut, Delaware, Illinois, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, Ohio, Oregon, Pennsylvania, Texas, and Maryland, marking a pivotal shift in the American energy landscape.
In their 2018 report, industry expert Deloitte highlighted that renewable energy generation has doubled since 2017. Over the next 5-10 years, an astounding increase of more than 1,800% is anticipated in this sector. However, the challenge lies in the fact that only a handful of energy companies have fully embraced a comprehensive online marketing strategy. The sector’s traditionally conservative approach has been a significant barrier to the widespread adoption of SEO/SEM. Many companies we’ve spoken with are either unaware of what SEO or SEM entails or how it could be instrumental in generating new leads.
On the other hand, those companies we’ve partnered with, recognizing the transformative impact of SEO in fostering business growth, have begun witnessing substantial growth in organic conversions. This includes, for example, potential customers discovering the company via Google Search and submitting their contact details for follow-up by sales representatives.
Notably, SEO has proven more cost-effective than traditional advertising in marketing renewable energy products and services to both domestic and international markets.
Our expertise isn’t limited to large corporations; smaller renewable energy ventures also benefit from our extensive knowledge. Take Inspire Energy, for example. As a growing player in the U.S. renewable energy market, they’ve enlisted our services to ensure they stay at the forefront of online visibility, positioning themselves as one of the key competitors in the future landscape of this rapidly evolving industry.
Energy Market from a Paid Search Standpoint
Launching a Paid Search campaign can be a swift process, achievable within a day, but cultivating high conversions and achieving a robust quality score demands years of expertise. This complex task requires an intricate blend of keyword grouping experiments, extensive keyword research, a deep understanding of user behavior, and thorough analysis. Paid Search ranks as one of the most labor-intensive components of online marketing.
To effectively establish a Paid Search campaign, it’s crucial to possess an in-depth knowledge of the renewable energy sector, comprehend how consumers make their conversion decisions, and understand their search intent. With the energy industry in constant flux and consumer expectations evolving month by month, ongoing research is essential for energy providers’ Paid Search campaigns. The sooner you initiate your campaign and research, the more valuable data and insights you’ll accumulate. Typically, translating this analysis into an effective Paid Search strategy takes months, as it involves comprehending nuanced data and incorporating it into the campaign’s framework.
Energy Market from an SEO Standpoint
Initiating SEO efforts at the earliest opportunity offers a significant strategic advantage. Early adopters who capture a substantial share of organic traffic and keywords swiftly establish themselves as first movers in search engines like Google’s eyes. This early lead makes it challenging for subsequent competitors to reclaim the market share already dominated by the pioneers. Delaying SEO initiatives only opens doors for competitors and latecomers to erode your potential traffic.
The longevity of your website with a well-structured SEO funnel directly contributes to increasing ‘Google Trust.’ This trust factor is critical; even if competitors later launch strong SEO campaigns, Google tends to favor content from the original, established sources. By being proactive and securing top positions on Google early, you cement your status as an authoritative figure in the energy market.
Moreover, with a carefully crafted SEM & SEO strategy, you can ensure that this traffic and conversion rate are not just attained but sustained. Starting ahead of your competitors gives you a distinct edge. They will struggle to recapture the organic traffic and Paid Search expertise that your business has already consolidated. In short, early investment in SEO and SEM sets a formidable foundation, making it challenging for others to challenge your established online presence.
Meet The Founders
Dr. William Sen is the CEO and brings over 20 years of experience in providing SEO services. He’s also an Associate Professor at TH Cologne, Germany’s leading University of Applied Sciences, where he teaches SEO. In 2001, he developed the first set of SEO/SEM guidelines for Procter & Gamble and also launched Ford Motors’ first social media campaign.
Connor Bringas serves as the Shareholder and boasts 18 years of experience as an SEO/PPC expert. Over his career, he has consulted for Fortune 500 companies like Expedia, Microsoft, and Intuit. He oversees a team of SEO Managers and Specialists, builds strong client relationships, and crafts effective SEO campaigns.
Client Experience
All of a sudden, your e-mails start going to your spam folder again, even though nothing changed. Why is that? We have worked out an easy solution for you.
Find out how you can easily you can manipulate the Google algorithm (tested in 2024).
Does embedding of Google Maps effect the SEO and ranking of a landing page?
Almost every website has it and it hurts SEO. We're talking about Orphan Pages - pages that exist on your website but are not linked to from anywhere. Learn more about how to find and what to do with them.
Why RSS feeds are SEOs worst nightmare and nobody seems to know about this! If you have WordPress or any other CMS installed that provides RSS feeds, you should disable it asap. Here is why...
How you should perform backlinking in 2024, and what you should avoid at all times!
Exploring how search engines assess website history and content quality: the balance between AI-generated content and user value.
Guiding through key steps and items for a successful SEO campaign from start as outlined by best SEO experts in the industry.
Discover how long it takes to see positive results from an SEO campaign: Learn the factors that affect the speed of SEO.
Our Headquarters
Blue Media Marketing, Inc.
Contact Us
