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Paid Search & SEO Services For Electricity, Oil & Gas Companies

Renewable Energy Business

Marketing Services for the Energy Market

Paid Search & SEO Services in the Energy Business

The BLUE MEDIA team has been performing SEO and Paid Search services for the energy business for more than 13 years. Back then, and even today, SEO/SEM companies specializing in the renewable energy business are rare. The BLUE MEDIA team was one of the first to be a part of this very specific and profound business already in 2005.

We first started to work for German companies as Germany created the world’s first major renewable energy economy. Germany had started to privatize and deregulate the energy business already in 2004. A year later, the side effect of the energy revolution made the market to become extremely competitive in Germany. Even so, BLUE MEDIA’s team was already a trusted partner engaging in Paid Search, and SEO GEO intelligence for the largest German companies for the renewable energy and energy market overall.

Our Current Energy Clients as of 2019

Inspire Energy
BLUE MEDIA Experience

U.S. Green
BLUE MEDIA Experience

Unique Solar
BLUE MEDIA Experience

SchwoererHaus
BLUE MEDIA Experience

Amy Ryan, Wattics.com (Ireland)
“BLUE MEDIA has taught us the importance of Search Engine Optimization, and how it cannot be underestimated as part of a larger Marketing strategy. Prior to working with BLUE MEDIA, the results of our efforts in reaching our target audience had been dismal. Our website was in need of an expert team who understood our business model and our service and devise a tailored strategy in order for us to speak to our customers effectively through our website. In a matter of weeks, our website traffic more than doubled, (an increase of upwards of 190%) and a visible increase in the number of qualified leads received each week. We have been more than satisfied with BLUE MEDIA and their services. I would recommend them to any company looking to boost qualified traffic to their website, generate high-quality leads and boost sales. I give BLUE MEDIA my highest recommendation.”

Power Utilities and Automation Systems

A couple of years later, we had been working already for several companies engaged in the energy business. Since then, BLUE MEDIA’s team has kept pace, and today we are helping renewable energy businesses with their SEO and SEM endeavors all around the United States as well. Whatever your specific need may be for Paid Search or SEO, for instance, oil/gas, electricity, electric power, as well as smart home automation devices and services (power utilities) you can use our renowned experience in the industry.

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Liberalized Energy Markets in the USA

The energy business is just being privatized in the USA, and more and more States are being liberalized every year. As of 2019 only 12 states so far have been liberalized, which is only 24% – among them: Connecticut, Delaware, Illinois, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, Ohio, Pennsylvania, Texas, and Maryland (Washington DC).

Deregulated Energy Business USA

Industry watchers, Deloitte in their 2018 report already states that the generation of renewable energy has doubled since 2017. In the next 5-10 years, there is an increase expected of more than 1,800% in this business. And yet, only a few energy companies have effectively engaged in a holistic online marketing process. Conservative nature of the business is an issue that continues to stand in the wider way of adopting SEO/SEM. Many companies we talked to seem not to know what SEO or SEM is.

And yet, the companies we work for and understand the impact of SEO in evolving new businesses, have started to see enormous increases in organic conversions  – this means, for example, people who find the company through Google Search and leave their addresses to be contacted by the company’s sales representative. Most of all, SEO is cost-effective than traditional ads to get the renewable energy products/services to the domestic and international markets.

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In the last 13 years, we have helped 3 major energy companies to bolster their SEO. Also, we have been privileged to work for one of the largest businesses with more than 5,000 employees.

However, we do not work solely with large enterprises, but smaller renewable energy operations can profit from our vast knowledge in this space. One of them is Inspire Energy: another energy company trying to get a hold of this very new but enormously evolving business in the United States. And they have engaged us to make sure they are in front of the race as one of the biggest players in the future when it comes to online visibility.

Energy Market from a Paid Search Standpoint

Setting up a Paid Search campaign can be done in a day, however getting the  conversions and a high quality score needs years of experience. It involves keyword grouping experiments, keyword research, user behavior knowledge, and analysis. Paid Search is one of the most time-consuming efforts in online marketing. To set up your paid search campaign right, you need to have a deeper understanding of the renewable energy business, how consumers convert, and what they are looking for. As the energy industry changes constantly changes, and consumers have different expectations even after months, it’s imperative that the research for the Paid Search campaign for energy providers is done continuously. The earlier you start with your campaign and research, the more lessons learned and data you will gather. That kind of analysis usually takes months to comprehend and transition into a paid search campaign. 

Energy Market from an SEO Standpoint

Investing in SEO as early as possible has a major advantage: The ones which capture most of the organic traffic and keywords first will become first movers in the eyes of search engines such as Google. It will be very difficult for second movers in this business to recapture traffic that has been utilized already by the competition. Don’t waste any more time and start with SEO to position yourself in capturing a growing customer base in this promising business as early as possible. If you don’t move in with speed the competitors and second movers may take away your traffic. The longer your website with the appropriate SEO funnel is online, the more Google Trust you will get. That means, no matter how strong or great the SEO campaigns of other competitors may be afterward, Google will always favor your content if you were there before anybody else. You will be able to establish yourself an authority in the energy market by being visible on the top positions of Google.

With the right SEM & SEO, we can make sure that this traffic and conversions are being maintained with the most effective Paid Search & SEO strategy. If you start earlier than your competitors and second movers, they will have a hard time to recapture the organic traffic and the Paid Search knowledge your business has already acquired.

Questions

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Since the electricity markets in the U.S. have been deregulated, many private electricity and gas providers have entered the market.

The companies usually can do both: be responsible for the electricity generation or for the electricity distribution. Almost half of the states of the U.S. now are deregulated. If you are an electricity, gas or renewable energy provider, then you should know: BLUE MEDIA is an expert in creating an SEO funnel and Paid Search campaigns for this industry.

BLUE MEDIA has been working for several electricity providing companies including renewable energy. We have already been conducting Keyword Research, Gap Analysis and Competitor Teardowns. We already know which keywords are ranking best and which are not being captured by the competition yet; we have the data that shows us which States have the most powerful and promising customers. And we have already conducted a research that shows us which locations have what kind of personas, so we can create and offer content tailored for these target audiences. That makes us to one of the rare experts in this industry.

Specific SEO & Paid Search knowledge is required in order to provide these services for this industry such as CRM utilization, mapping, utility knowledge (Smart Home) and GEO-coding.

GEO-Targeted Organic Lead Funnel

In order to provide the service and target the right audiences with organic SEO, it's necessary that your website has a GEO funnel integrated. Creating landing pages for each of the deregulated states is not enough as Google won't just rank these pages because they have the city or state name as a keyword in it. In order to create a GEO Funnel, a GEO concept needs to draft the proximity elements that have to be part of the GEO section of the website. Ask us how it works as we are the GEO intelligence experts.
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