HOW WE WORK
Over 15 Years SEO-Experience in the Moving Industry
blue media is one of the few agencies that is specialized in SEO for moving companies. We have been providing SEO and PPC services for the largest moving companies for decades.
The competition in the moving industry is strong when it comes to SEO and search engine visibility. Enterprises such as UniGroup dominate Search Engines. And websites such as Mayflower.com and UnitedVanLines.com are among the top 5 market players when it comes to Search Engine Result Pages, with these companies having high Paid Search budgets. While companies such as UPack and Two Men and A Truck may not primarily focus on corporate or commercial moving, they have strong and powerful websites that cause them to rank high for keywords. Just an example: UPack and Two Men and A Truck have powerful SEO optimized websites, causing them to rank on Google for more than 200,000 keywords.
The question is: How can you outrank these giants? Here is how:
Page Type Opportunities
Even the biggest competitors miss SEO opportunities, and that’s where your company comes in. You can still dominate with Page Types the competition is missing, or even dismissing — since it might be too small of a market for them. In the past we have successfully integrated new Page Types into the websites of smaller and mid-size moving companies that would rank higher than the major market players.
Here are only a couple SEO Page Types that we have successfully utilized in the past:
- Packing Tips
Even though packing is mostly a service provided by the moving company, providing packing arouses the interest of users, and therefore signals Google that you are an important source for moving: Therefore, your website starts ranking higher overall.
- Loading Tips
Loading tips have search volume, meaning: lots of users type these keywords in Google. By meeting the demand and making users happy, Google rewards websites with higher rankings and drives more traffic to them.
- Moving for Seniors
Having different categorizes for different target groups shows Google that your website provides valuable information to users. This helps Search Engines better understand your content and rank your website.
- Moving for Kids
The more users you attract with certain keywords, the more SEO value your website will gain. If you have valuable knowledge about Moving for Kids, write about it, and create your page according to SEO guidelines. Not only will your traffic increase, but all your other pages will skyrocket in rankings, too.
- Moving for Pets
The important thing for Google is to understand that your website provides a variety of information about moving. Once you establish this trust, all your other pages that aim for commercial or residential moving will increase in rankings just like that.
- Moving Timelines
Moving Timelines is one of the most powerful elements that help users to gain your trust. This typical and classic conversion element will help to engage users on your website which is necessary to get rankings.
- How to Move Videos
Embedded videos on pages in compliance with SEO guidelines will not only help you to gain the trust of users, but the trust of Google, too.
- How to Articles / Moving Guides
In SEO and the moving industry there are certain ways to embed guides and how-to-articles into a website architecture. Sections like these will help to increase user engagement and rankings.
- Moving FAQs
Most marketeers see FAQs as a trust element for users, and it certainly is. However, the right technology and SEO optimized content for your FAQ section will drive more traffic to your website. Did you know that Google doesn’t like most of the FAQ features/tools used on websites, mostly because they are not SEO compatible!
- Forms & Documents (especially for International Moving)
Even though, as a full service provider, filling out documents is your domain, creating sections like this have been proven to provide great SEO success for your website.
Google’s number one goal is to fulfill user expectations. If your website can successfully provide valuable content to users that seek information through Google, and Google acknowledges the value of your website, your content will rank higher.
It’s one of the strongest engagement tools on moving websites. The more your user engages on your website, the more users you’ll be sent by Google as they are less likely to “bounce back” to search results after finding what they need.
- GEO Route Pages with zip code keyword targeting
If you can create a successful GEO funnel on your website, you’ll show up for all locations nationwide where users are seeking moving companies. Imagine how many leads you’d get if you had Landing Pages for 40,000 locations in the U.S. Sounds impossible? Not with us: We have proprietary GEO tools that can help to build up GEO-based Landing Pages. Local SEO keywords can rank higher for keywords since moving companies in certain locations have Google’s trust already in regards to their service areas. This technique is called “Creating a GEO Funnel” to signal to Google which areas your company is serving. Most moving companies do not utilize GEO Funneling: Learn how we implement a GEO Funnel into your website in this article.
With strong CTAs (Call-to-Action) and beautifully designed landing pages by blue media, even smaller moving companies can easily capture users through search engines.
If you want to learn more about how much we know about SEO in the moving industry, don’t hesitate to schedule a free consultation.
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blue media Marketing, Inc.
Our headquarters is located in sunny San Diego, California, but we serve businesses all around the United States.
We also have many international clients in Europe such as in Germany, the United Kingdom, and Ireland.
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