SEO for Hospitals, Healthcare, and Medical Offices
Paid Search, Website Services, and SEO for Healthcare
As of 2019, more than 95% of internet users conduct their first research to find a local doctor or practitioner online.
The result pages that are shown on the search engine such as Google are considered local searches. That means, based on the user’s location, Google knows exactly which medical offices and doctors to show to the user.
The results are being dominated by websites that are search engine optimized, i.e., websites that perform Search Engine Optimization (SEO). Without a proper SEO, it’s very unlikely to almost impossible that your medical office or hospital will be found on Google.
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Most of the websites that are SEO optimized are review websites of practitioners. However, reviews are not controlled by the doctors or practitioners themselves, and also these review websites do not necessarily represent the practitioner’s real reputation, corporate identity or design. For every business, and that includes healthcare, it’s essential that when a user is looking for a specific reason, the practitioner’s website comes on top of Google and not some third-party review websites. And that’s why it’s recommended to perform SEO on your website if you want to be on top of the result pages the user sees.
BLUE MEDIA is specialized in providing SEO, Web Development, and Paid Search for Hospitals, Healthcare, and Medical Offices around the United States. As we have been in this space for more than 15 years, we already know how the customer journey is: that is how the user finds the result pages on Google, visits the website, perceives the message, and then decides to contact the medical office.
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