SEO Services for the Automotive Industry
We Are Based in San Diego, CA

Blue Media, under the leadership of the founder Dr. William Sen, has long been at the forefront of the automobile industry’s digital evolution.

Dr. Sen, a pioneer in the field, embarked on his first collaboration with Ford Motor Company in 2004, leveraging his extensive expertise.

The landscape of digital marketing was markedly different in 2003, a time when SEO was commonly referred to as “Web Positioning.” Recognizing the immense potential of this nascent field, Dr. Sen and his team were already engaged in advanced web research and adept at elevating company websites to prominent positions on Google.

During this period, the automobile industry was still acclimating to the digital realm, particularly in establishing a robust organic presence on Google. In contrast, the rise of Web 2.0 was already reshaping the internet landscape.

During this period of digital change, Ford Motor Company already began its first web research project, collaborating with the team of Blue Media. Our team, already specializing in SEO and Social Media Research, was among the early innovators in this space.

A breakthrough came after two months of rigorous research: Dr. Sen’s team identified that influential online forums played a key role in shaping consumer decisions about car purchases. This insight led to the recommendation of a social media campaign, culminating in the launch of the “Ford FanAward.” This groundbreaking campaign marked Ford Motor Company’s first foray into social media and stands out as one of the most successful campaigns in the annals of social media history.