Search Engine Marketing

What is Search Engine Marketing (SEM)? One of the disadvantages of SEO is the time it needs to be done. Before you can see some results, usually it takes a couple months before Google can trust your website. Especially when you’ve just launched. SEM is nothing more than paid positions on the search engine result pages. Google’s form of paid positions is AdWords and allows users to rank for certain keywords. But SEM is not necessarily focused on search search engines. It can be used throughout the web hemisphere and finds it’s place on Social Media as well. Facebook Ads is one of the most common platforms right after Google AdWords.