Here at blue media we strongly recommend to avoid using any keywords regarding Сοvіԁ for your campaigns.

YouTube was the first Channel to see declines already in 2020. There is a discussion in the SEO community about how Google has reacted to the recent news trend around this topic. The first thing we could see is that Google immediately and without announcement demonetized all video content on YouTube that would even mention related keywords.

On March 11th, 2020 Google revised its decision and said it would review some of the videos and monetize them again, but would do that only on selected channels. Demonetization process in YouTube means that videos are unlikely to have high visibility and most likely will be ranked down.

How Does This Affect SEO Content?

Please note that Google has been ranking content down in the past that would increase the risk of jeopardizing public health, or prone to being taken advantage by unserious entities. A good example is the YLYM (Your Money or Your Life) algorithm that among others would rank down all content that would make wrong promises and sell shady products to people with certain health problems.

It’s well-known in the SEO industry that Google ranks down websites and topics that are controversial or in some way prone to take advantage of a sensitive situation or topic.

In this matter, another discussion among SEOs has risen as to whether Сοvіԁ-related keyword should be a part of any content production at the moment.

The very recent development and the fact that Google would have to react fast to make changes in its algorithm is not good news from an SEO perspective: Tampering with the Google algorithm in such a haste from a Google perspective can increase the risk of being ranked down no matter what, just by mentioning any Сοvіԁ -related keywords.

Update 2021/2022:

Google is still very strict about any website that tries to increase their traffic, sales or SEO by using any Сοvіԁ-related keywords for their advantage — such as on product pages, blogs posts, or any other place.

In order to stay safe from an SEO perspective, we do not recommend publishing or post anything related to Сοvіԁ.

If you have any questions, contact your SEO project manager at blue media.